Preview

Product Description

Good Essays
Open Document
Open Document
581 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Product Description
John Mbonimpa
Professor Diane Houston
English 101
December 18, 2012
The 2012 Toyota Prius.
For consumers, reliability and running expenses of a product are the determining factors of choice among many options available. According to Blischke and Prabhakar, “High reliability is achieved through design efforts, choice of materials and other inputs, production, quality assurance efforts, proper maintenance, and many related decisions and activities, all of which add to the costs of production, purchase, and product ownership” (xxv). Toyota Prius V, the 2011 best rated vehicle by consumers, is being evaluated to ascertain its reliability and running cost vs. of other brands of vehicles.
Toyota Japanese vehicles have considerably penetrated the world’s auto market, including in the United States of America. According to Dee-Ann Durbin, an Associated Press writer, in 2011, “Japanese brands took the top seven spots in Consumer Reports' annual reliability rankings, pushing aside their U.S. and European rivals. Toyota Motor Corp.'s Scion, Lexus and Toyota brands took the top three spots and the Toyota Prius C; a subcompact hybrid got the best score of all”.
Toyota Prius is believed to be one of the most fuel efficient vehicles in the current market. This is rendered possible due to its gasoline and electrical paired engine, also known as hybrid engine. The gasoline part of the engine does not run continuously, thus resulting in a less quantity of gasoline consumption per mile. Consumer reports indicate that a Toyota Prius uses 44 to 48 miles per gallon. Some users went further by reporting much better gas consumption of above 50 miles per gallon.
In addition to gasoline consumption effectiveness stated above, the Toyota Prius has been found to be a maintenance cost effective vehicle too. The reason is it has fewer parts than a standard car. In fact, a Toyota Prius does not have an alternator, a starter, a timing belt, a power steering belt, a power steering

You May Also Find These Documents Helpful

  • Good Essays

    Mgmt 412

    • 576 Words
    • 3 Pages

    Toyota Motor Corporation has been a dominant name in vehicle manufacturing for several decades. Despite the patriotic drive in the United States to "buy American", the company has held its own, remaining a dominant and continually growing company in the corporate world of transportation. However, lately they been on the headlines of the news for vehicles being recalled, which is effecting the reputation of TMC in the market place. While the brand image of Toyota has recently taken a serious blow due to a number of recalls, including for the Camry Hybrid, overall the Toyota brand is very strong. The pros and cons of the Camry Hybrid are as follows:…

    • 576 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Originally Toyota targeted younger, technologically savvy, leading-edge buyers (Cannon, et. al. p. 634). They priced the vehicle under twenty thousand to keep it affordable, and though it had a slow start, Prius-Genius was a success. Within a few years the competition for “green” vehicles grew substantially. Toyota began to not only maintain, but to increase their market share by expanding their product offerings to accommodate a more diverse group of car buyers. The Prius got bigger, accommodating families, today offering 4 different Prius product lines, the Prius, the Prius V, the Prius C, and the Prius-Plug-in. Toyota didn’t stop there; they have since expanded their Hybrid technology to include the Camry, Avalon, Highlander, and Rav4. Of the 12 products Toyota offers today, almost half of them have a Hybrid version (5 of 12). Toyota is still using the same marketing tools of advertisements, promotions, and vehicle incentives; it just applies to a much broader target audience.…

    • 447 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Prius Marketing

    • 305 Words
    • 2 Pages

    I believe based on our current economic environment that Toyota Prius is in a seller’s market. I think as people get more involved in helping make the environment a greener place they look for ways to help. One of the ways to help would be by purchasing a vehicle such as the Prius. Toyota launched a third generation Prius with a lot of features that I think consumers will be interested in. I don’t think that Toyota will have a problem at all selling vehicles, in fact may end up having the same problem as the beginning and not be able to produce them fast enough.…

    • 305 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Toyota has never been known for being satisfied with being the best at what it does. While the Prius has long been at the top of its class for fuel economy, for 2016 it has undergone a complete makeover. The new quieter engine gets an EPA estimated 56 miles per gallon combined fuel economy rating. The new design offers driver a far more relaxed and comfortable driving position making it a much better choice than ever for a daily commuter car.…

    • 524 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    The Toyota Prius is a hybrid electric car which is one of the first of its kind to be mass produced and marketed. The unique feature of the Prius is its Hybrid Synergy Drive which makes use of both the traditional petrol driven engine and an electric motor. This electric motor allows the Prius to switch off its petrol engine when stationary; and recharge the electric motor using the kinetic energy produced when braking. This not only conserves a lot of energy and petrol, and also allows for a smoother drive in the city areas which tend to have greater road congestion.…

    • 712 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    1101IBA Toyota

    • 1714 Words
    • 5 Pages

    In 2008 Toyota became the world’s largest carmaker when it successfully exceeded General Motors in sales and production. However, this leading position of Toyota had changed since the end of 2009. In the United States, Toyota’s largest marketplace, a fatal crash of a Lexus ES 350 on August 28th 2009 was highly publicized, due to the gas pedal which was stuck and the car went out of control (Los Angeles Times, Oct.25, 2009). Since then, Toyota’s vehicles have been largely exposed to a series of issues associated with unintended acceleration problems, and these have triggered Toyota’s escalating crisis and its massive recalls of approximately 9 million vehicles globally within a six months period. For Toyota, this is indeed a tragedy that is not only related to heavy financial losses due to associated repairs costs, market share lost and production suspending, but also to Toyota’s reputation for its matchless quality and management. The firm's reputation for quality…

    • 1714 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    People who accepted the early Prius were individualistic, they liked to be perceived as different from the norm. Some of the early adopters, who purchased the vehicle, modified it to make it even more individualized. Prius accepters were also efficient and practical because they purchased a car that is energy efficient. It uses less gasoline than standard vehicles and uses electricity, which is a renewable resource. Finally, Prius owners were free to go where and when they wanted to go, just as other car owners are.…

    • 625 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Most Hybrid cars average between 33 and 60 miles per gallon during city driving and between 27 and 68 miles per gallon in highway driving. These figures represent some of the best EPA figures known to the car industry. Averaged into these figures are Hybrid SUVs, but for the most part smaller, compact cars and sedans get a high number of miles per gallon compared…

    • 683 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Comparison and Contrast

    • 943 Words
    • 4 Pages

    Having a reliable source of transportation is convenient when handling everyday errands. Owning a gas operated transportation can benefit a parent, student or business person in prioritizing there lifestyle. However, the economy is on the rise demanding more money in fuel and oil cost. The price of gas could overwhelm any individual in today’s economy. Gas powered cars like Cadillac’s, Lincoln’s, and Buick’s could break your pockets. Fuel efficient vehicles such as the Prius, Honda insight and Chevy volt could benefit your budget as well as providing a safe environment.…

    • 943 Words
    • 4 Pages
    Good Essays
  • Good Essays

    It is no secret that one of the most popular trends in today's society is "going green" to help the economy, save the world, and so on. It is also no secret that gasoline prices have steadily increased over the years, and four dollars a gallon does not exactly agree with our wallets. In an effort to "go green" and save money on gasoline, hybrid cars have recently become a great option for those interested in getting high gas mileage and saving lots of money… or so they think. Although hybrid cars have high gas mileage and extend the time between visits to the pump, reviewing the raw facts about hybrid cars while asking the question "Do hybrid cars seem like a money-saving solution?" is a wise decision.…

    • 775 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    My research is based on the assumption that I would drive 15,000 miles per year. The average price of gas would be $3.50 for premium for the Acura TL and $3.30 for regular for the Toyota Prius.…

    • 1769 Words
    • 8 Pages
    Powerful Essays
  • Better Essays

    The second pro of having a hybrids is that they do get better gas mileage so you are saving money every time you have to fill up your tank. Much of the fuel efficiency comes from improvements in aero dynamics, weight reduction and, the biggest change: a smaller, less powerful gas engine (Dunn, 2006). Hybrid cars normally get around 35% better mileage than regular gas vehicles. But to get these amazing mileage numbers you have to make sure that you are driving slower and not…

    • 1625 Words
    • 7 Pages
    Better Essays
  • Better Essays

    Product Information

    • 1705 Words
    • 7 Pages

    animals have been treated in unethical ways throughout history, and is still being done today.…

    • 1705 Words
    • 7 Pages
    Better Essays
  • Powerful Essays

    As Toyota established itself in the US automotive industry, other players watched in admiration as Toyota plants around the world boasted consistent production of higher quality cars, fewer worker-hours, lower inventory, and fewer defects than any other competitor (Duvall, 2008). Many credited Toyota’s continued success and its ability to roll a new Camry, Avalon, or Solara off of the assembly line every 55 seconds to its application of its core competency, the Toyota Production System (TPS) (Duvall, 2008). Among the various characteristics of this system that made it a success were concepts such as just in time production, real time defect monitoring and correction, waste reduction, and other process knowledge that offered Toyota a sustainable competitive advantage. Toyota’s unrelenting approach in manufacturing was eventually recognized simply as “The Toyota Way”.…

    • 2274 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    Since this car is with generator n gas engine, it also can achieves most of the customers want - saving fuel money, and this is a big influent Prius to become a Hottest car in US.…

    • 327 Words
    • 2 Pages
    Satisfactory Essays