PRODUCT ANALYSIS
Situation analysis
Background information of Heigh’s Chocolate
Statistics
Executive summary
Situation analysis
Revenues from cosmetic industry are always rewarding. The beauty and health market in Malaysia is growing rapidly. According to trade sources, the cosmetic and toiletries industry recorded retail sales of $857 million in 2006, while sales volume is forecast to hit $1.1 billion by 2010. Skincare products attributed more than 20% of this.
Malaysian consumers prefer to use imported skincare products as they associate them with higher quality as oppose to local products. As the local cosmetic industry is still less productive, imported products will continue to be high demand especially for the middle and high-income earners.
The cosmetic industry is in a state of flux. Traditional brands such as L’Oreal, Revlon and, L'Oreal, Lancôme are no longer able to satisfy with just the appearance benefits. Consumers are looking for more holistic and natural ingredients used in their skin care products. With the increment of working women and their self-awareness of appearances, the cosmetics industry in Malaysia is growing rapidly at an annual rate of 13%.
The Australian brand, Jojoba Company offers skincare products that are unique and effective. Malaysia is the potential market to be explored outside of Australia. The SWOT analysis (Table 1) shows the summary of the company, market, competitor and environment, to understand and improve the overall brand name.
Strength
Weaknesses
A unique skin care range with 100% natural and organic Australian jojoba as the hero ingredient.
It has a variety of products to offer, focus on anti-aging and skin health.
The packaging of Jojoba’s products is sophisticated, suitable for its target market.
Products are free from chemical preservatives and synthetic ingredients.
Price and volume: The major stores are still within the Australia regions.
Brand power: The
Background information of Heigh’s Chocolate
Statistics
Executive summary
Situation analysis
Revenues from cosmetic industry are always rewarding. The beauty and health market in Malaysia is growing rapidly. According to trade sources, the cosmetic and toiletries industry recorded retail sales of $857 million in 2006, while sales volume is forecast to hit $1.1 billion by 2010. Skincare products attributed more than 20% of this.
Malaysian consumers prefer to use imported skincare products as they associate them with higher quality as oppose to local products. As the local cosmetic industry is still less productive, imported products will continue to be high demand especially for the middle and high-income earners.
The cosmetic industry is in a state of flux. Traditional brands such as L’Oreal, Revlon and, L'Oreal, Lancôme are no longer able to satisfy with just the appearance benefits. Consumers are looking for more holistic and natural ingredients used in their skin care products. With the increment of working women and their self-awareness of appearances, the cosmetics industry in Malaysia is growing rapidly at an annual rate of 13%.
The Australian brand, Jojoba Company offers skincare products that are unique and effective. Malaysia is the potential market to be explored outside of Australia. The SWOT analysis (Table 1) shows the summary of the company, market, competitor and environment, to understand and improve the overall brand name.
Strength
Weaknesses
A unique skin care range with 100% natural and organic Australian jojoba as the hero ingredient.
It has a variety of products to offer, focus on anti-aging and skin health.
The packaging of Jojoba’s products is sophisticated, suitable for its target market.
Products are free from chemical preservatives and synthetic ingredients.
Price and volume: The major stores are still within the Australia regions.
Brand power: The