Product Analysis
Package Analysis: Lucky Charms Lucky Charms. Fill with variety of types and shapes of marshmallows mixed in with the frosted toasted cereal. Why does the consumer buy this type of cereal instead of the other cereals? Is it because of the marshmallows? Or the nutrients in them? As the consumer walked passed by them in the store, the first thing the consumers will spot is the Lucky the Leprechaun, their mascot. The 50 years old Lucky trying to protects his frosted toasted oat cereal with marshmallows from the kids. Targeting the kids as their number one consumer and the adult as their next target. Lucky Charms cereal bring joy and happiness to the heart of the family, help the community and the kids by having the box tops for education and let the kids' imagination runs free. Unlike other brand of cereal, Lucky charms catches the consumers' attentions with its label. Instead of selecting a healthy breakfast for their family, a consumer may choose Lucky Charms due to the fact that the promising labels, the joy it will bring to the family and the variety of bright colors. A label on the box states that “we are committed to nourishing lives, to protecting our environment and giving back to our global communities” hoping that it will catch our attentions and buy it to help out the environment(Horizon For Blind). The label lure in the consumer with their words like marshmallows. The word appears on the box nine times. The words "oats" and "cereal" combined only hit six. If you add "whole grain" you can get ten. The word lucky in the name “Lucky Charms” reminds the consumer that buying this product will make them feel satisfied, happy and joyful that they would acquire while enjoying eating them(Cracked). Moreover, as the consumer starts to realized that if they buy this product then they might get some luck throughout the day. Just the word lucky can lure the consumer into buying their products and feel like they're making the right choice for