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Prince Sports In The Tennis Industry: Case Study

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Prince Sports In The Tennis Industry: Case Study
When it comes to having to make sure that a company is able to reach to everyone that could benefit from the products that a company is trying to sell there are a couple of different things that need to be taken into consideration by the company. A company needs to think of how they are going to be able to reach to the people that they need to about the products that they are trying to sell. Another good thing that a company needs to keep in mind all of the time is how can customerize to each person’s personal needs for the product or products. The last thing that a company is going to want to take into consideration when trying to reach a lot of people in order to sell their products is the different prices for each of the products. When it comes to the twenty-first century there are a couple of different trends in the environmental forces that work for Prince Sports in the tennis industry. The first thing that is able to work Prince Sports is that they are able to use multi-media. Another thing that is able to work for this company is that the company is able to do …show more content…
The two groups would have to be recreational players and junior players. Once these two groups are figured out then this company needs figure out what promotional activities they are going to have to use in order to reach both the recreational players and the junior players. When it comes to recreational players the promotional activities would be to donate equipment to less fortunate communities, giving discounts to senior citzens, and by giving free lessons. When it comes to junior players the promotional activities would be to visit schools, offer free lessons, and to donate to children sports camps. All of these promotional activities will help spread the word about Prince Sports so that more people will know about the

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