Primark Case Study
FEBRUARY 2009
MBA
Semester 1
Technology and Management in the Information Age
PRIMARK
[pic]
LIST OF GROUP MEMBERS
|Surname |First Name |Student ID Number |
| | | |
| | | |
| | | |
| | | |
| | | |
| | | |
| | | |
| | | |
| | | |
| | | |
WORD COUNT:
CONTENTS
1. EXECUTIVE SUMMARY…………………………………………….....
2. INTRODUCTION……………………………………..………………….
2.1 Background of Primark………………………………………….... 2.2 Key Aims of Primark……………………………………………....
3. ACADEMIC LITERATURE……………………………………………..
1. Globalisation…………………………………………………….. 2. Strategic Analysis…..……………………………………………. 3. Supply Chain…………………………………………………… 4. Five Forces Model……………………………………………...……. 5. Just In Time
MBA
Semester 1
Technology and Management in the Information Age
PRIMARK
[pic]
LIST OF GROUP MEMBERS
|Surname |First Name |Student ID Number |
| | | |
| | | |
| | | |
| | | |
| | | |
| | | |
| | | |
| | | |
| | | |
| | | |
WORD COUNT:
CONTENTS
1. EXECUTIVE SUMMARY…………………………………………….....
2. INTRODUCTION……………………………………..………………….
2.1 Background of Primark………………………………………….... 2.2 Key Aims of Primark……………………………………………....
3. ACADEMIC LITERATURE……………………………………………..
1. Globalisation…………………………………………………….. 2. Strategic Analysis…..……………………………………………. 3. Supply Chain…………………………………………………… 4. Five Forces Model……………………………………………...……. 5. Just In Time
References: Armstrong, M. (2006) A Handbook of Management Techniques, 3rd Edition Revised Edition. London: Kogan Page Boddy, D Feist, W.R. and Heely, J.A. (1999) Managing a Global Enterprise: a Concise Guide to International Operations, 1st edition, Quorum Books Grant, R Hill, C.W.L. (2008) Global Business Today, 5th edition, Prentices Hall Jenifer, M & Gareth, R (2008) Organizational Behavior, 5th Edition Mullins, L & Carter, L. (2008) Essentials of Organisational Behaviour, 2nd Edition.England: Prentice Hall, Financial Times Robbins, S & DeCenzo, D Pettinger, R. (2007) Introduction to Management, 4th Edition. Turban, E. and Leidner, D. (2006) Information Technology for Management: Transforming Organisations in the Digital Economy, 5th edition, University Press www.fashionunited.co.uk