Primark Analysis

INTRODUCTION
Primark is an Irish clothing brand, with over 200 stores over the world in countries such as Ireland, United Kingdom, Germany, Spain, Portugal, Netherlands or Belgium. It is considered one of the most important ‘fast fashion’ leaders in the UK retailing market. Its main and notable differentitive key points is producing large volume of clothing and selling them at a very cheap price. It has several lines to cover as many targets as possible such as women clothing, men clothing, shoes, accessories, baby clothing, children clothing, underwear, swim wear, night wear and house clothing. It has different brands for each sector, the main ones are:
Atmosphere — womenswear/footwear
Active - meanswear
Backswings - womens and mens sports brand
Beach club- Luggage, ladies beachwear
Butler & Webb — Premium formal menswear
Cedarwood State — casual menswear
Denim Co. — womenswear, casual men's and childrenswear
Early Days — babywear (newborn-23mnths)
Essentials - Basic Cheaper Items
Girl 2 Girl — young girlswear (2yrs-7yrs)
Limited Edition — womenswear
Opia - accessories
Primark Beauty - Cosmetics
Primark Home — home items
Rebel Junior — younger boyswear (2yrs-7yrs)
Rebel Senior — older boyswear (7yrs-13yrs)
Ryan's value Socks
Secret Possessions — lingerie, women's nightwear
Young Dimension (YD) — older girlswear (7yrs-13yrs)
1
Primark is not destacable for its trendy, high fashion product but for its simple design and fabric products with a low value price affordable for everyones pocket.
I decided to choose Primark because as i chose Louis Vuitton for my CRM analysis I thought it would be interesting to analyze a complete opposite market brand. In my opinion, i thing it is very interesting to analyze how a brand like Primark has evolutioned and has taken advantage of the recession period and has made his best of it.
TARGET AUDIENCE
It is not difficult to identify a Primark consumer, it targets males, females and children within the mass market. The age
INTRODUCTION
Primark is an Irish clothing brand, with over 200 stores over the world in countries such as Ireland, United Kingdom, Germany, Spain, Portugal, Netherlands or Belgium. It is considered one of the most important ‘fast fashion’ leaders in the UK retailing market. Its main and notable differentitive key points is producing large volume of clothing and selling them at a very cheap price. It has several lines to cover as many targets as possible such as women clothing, men clothing, shoes, accessories, baby clothing, children clothing, underwear, swim wear, night wear and house clothing. It has different brands for each sector, the main ones are:
Atmosphere — womenswear/footwear
Active - meanswear
Backswings - womens and mens sports brand
Beach club- Luggage, ladies beachwear
Butler & Webb — Premium formal menswear
Cedarwood State — casual menswear
Denim Co. — womenswear, casual men's and childrenswear
Early Days — babywear (newborn-23mnths)
Essentials - Basic Cheaper Items
Girl 2 Girl — young girlswear (2yrs-7yrs)
Limited Edition — womenswear
Opia - accessories
Primark Beauty - Cosmetics
Primark Home — home items
Rebel Junior — younger boyswear (2yrs-7yrs)
Rebel Senior — older boyswear (7yrs-13yrs)
Ryan's value Socks
Secret Possessions — lingerie, women's nightwear
Young Dimension (YD) — older girlswear (7yrs-13yrs)
1
Primark is not destacable for its trendy, high fashion product but for its simple design and fabric products with a low value price affordable for everyones pocket.
I decided to choose Primark because as i chose Louis Vuitton for my CRM analysis I thought it would be interesting to analyze a complete opposite market brand. In my opinion, i thing it is very interesting to analyze how a brand like Primark has evolutioned and has taken advantage of the recession period and has made his best of it.
TARGET AUDIENCE
It is not difficult to identify a Primark consumer, it targets males, females and children within the mass market. The age