Pricing Strategies of Hilton Hotel
Market Segmentation of Hilton Hotels
Date Due
Monday 25th of November 2013, 4pm
No of Words
2000
Topic Chosen
Market Segmentation
Word Limit:
2000 (+/- 10%)
I confirm that the submitted work is my own work and that I have clearly identified and fully acknowledged all material that is entitled to be attributed to others (whether published or unpublished) using the reference system set out in the programme handbook. I agree that the University may submit my work to means of checking this, such as plagiarism detection service Turnitin® UK. I confirm that I understand that assessed work that has been shown to have been plagiarised will be penalised.
CONTENT
1.0 Introduction……………………………………………….2
2.0 Definition of Market Segmentation……………………….2
3.0 Market Segmentation of Hilton……………………………3
3.1 Demographic Segment and Hotels of Hilton…………..3
3.2 Geographic Segment and Hilton Hotels’ Strategy……..5
3.3 Psychographic Segment and Hotels of Hilton………….5
3.4 Behavior Segment and Hilton Hotels’ Strategy………..6
4.0 SWOT Analysis…………………………………………....7
4.1 Strengths………………………………………………..7
4.2 Weaknesses……………………………………………..7
4.3 Opportunities……………………………………………7
4.4 Threats…………………………………………………..8
5.0 Recommodation…………………………………………….8
6.0 Conclusion………………………………………………….9
7.0 References………………………………………………….11
INTRODUCTION
In this modern hospitality markets, managers are straightly seeking for the greatest methods to approach and give service to their guests. Market segmentation is the one that dividing the whole market into some small parts, which we also called submarkets. Also service and products, which are branding, play significant parts in these market activities. Whatever in a national scale or international scale, there are various consumers needed to be treated separately. In this situation, market segmentation becomes important in the market, which should be considered by managers in the hotels.
In this report, I determined to introduce the Hilton Hotels
Date Due
Monday 25th of November 2013, 4pm
No of Words
2000
Topic Chosen
Market Segmentation
Word Limit:
2000 (+/- 10%)
I confirm that the submitted work is my own work and that I have clearly identified and fully acknowledged all material that is entitled to be attributed to others (whether published or unpublished) using the reference system set out in the programme handbook. I agree that the University may submit my work to means of checking this, such as plagiarism detection service Turnitin® UK. I confirm that I understand that assessed work that has been shown to have been plagiarised will be penalised.
CONTENT
1.0 Introduction……………………………………………….2
2.0 Definition of Market Segmentation……………………….2
3.0 Market Segmentation of Hilton……………………………3
3.1 Demographic Segment and Hotels of Hilton…………..3
3.2 Geographic Segment and Hilton Hotels’ Strategy……..5
3.3 Psychographic Segment and Hotels of Hilton………….5
3.4 Behavior Segment and Hilton Hotels’ Strategy………..6
4.0 SWOT Analysis…………………………………………....7
4.1 Strengths………………………………………………..7
4.2 Weaknesses……………………………………………..7
4.3 Opportunities……………………………………………7
4.4 Threats…………………………………………………..8
5.0 Recommodation…………………………………………….8
6.0 Conclusion………………………………………………….9
7.0 References………………………………………………….11
INTRODUCTION
In this modern hospitality markets, managers are straightly seeking for the greatest methods to approach and give service to their guests. Market segmentation is the one that dividing the whole market into some small parts, which we also called submarkets. Also service and products, which are branding, play significant parts in these market activities. Whatever in a national scale or international scale, there are various consumers needed to be treated separately. In this situation, market segmentation becomes important in the market, which should be considered by managers in the hotels.
In this report, I determined to introduce the Hilton Hotels
References: Trout, J (1969). ""Positioning" is a game people play in today’s me-too market place", Industrial Marketing, Vol.54, No.6, (June 1969), pp. 51–55. Ries, A. and Trout,J. (1981) "Positioning, The battle for your mind" .Warner Books - McGraw-Hill Inc., New York, 1981, ISBN 0-446-34794-9 Trout, J Moore, G. (1991) Crossing the Chasm, HarperCollins Publishers, 1991. Levi, K. (2007) "Differentiate or Diminish: The Art and Necessity of Business Positioning", (March 2007), p. 9