Price Determination
PRICE DETERMINATION IN A COMPETITIVE MARKET METHOD AND PROBLEM
A CASE STUDY OF CONSOLIDATED BREWERIES PLC
BY
OTTAH SAMUEL O.
MATRIC NO: 201042000097
DEPARTMENT OF BUSINESS ADMINISTRATION AND MANAGEMENT.
OGUN STATE INSTITUTE OF TECHNOLOGY IGBESA, OGUN STATE
IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE AWARD OF NATIONAL DIPLOMA IN BUSINESS ADMINISTRATION AND MANAGEMENT
CERTIFICATION
This is to certify that this research work was carried out by OTTAH SAMUEL O. with matric number 2010042000097 in partial fulfillment of the requirement for the award National Diploma (ND) in Business Administration and Management, Ogun State Institute of Technology Igbesa, Ogun State.
………………………… ……………………….. OTTAH SAMUEL O. DATE
………………………… ………………………..
MR OPEOLUWA O.A DATE
SUPERVISOR
………………………… ………………………..
MRS ADEIVUYI DATE
HEAD OF DEPARTMENT.
DEDICATION
To my parents MR and MRS OTTAH who taught me how to raise a spoon. My siblings John, Becky and Joy can’t exchange you guys for another.
MR Opeoluwa O.A, (MRS IV. E Afolayan, MRS C.F Maduagivuna). Both from my high school days. Zukisiva Jacobs Khoza (FAV) good and special friend from south Africa, Miss Abidemi T. Dairo, Miss Bidemi Oderinde. Friends, Staffs of this great institution.
Halfe caste ……. Me.
AKNOWLEDGEMENT
All glory, honor and adoration be unto the Lord for his steadfast love endureth forever, for giving me the priviledge to execute this project work successfully.
My profound gratitude goes to my parents MR & MRS OTTAH the drivers who brought me into the world, in other to fulfill my destiny, sincerely appreciate their love, care, advice, discipline and assistance right from my childhood.
My encomium also goes to MR Opeoluwa O.A, for his guidance, advice and support towards the execution of this project.
To my friends ( Samson Olusoji, Fagbenro Monsuru, Doeh Victory, Kayode Eleslim, Akorede Busuyi, Aka Lukmon, Akindele Taofeek, Akindiya Adeolu, Usman Sulimon, Sodiq, Ismaila Sawlero,
A CASE STUDY OF CONSOLIDATED BREWERIES PLC
BY
OTTAH SAMUEL O.
MATRIC NO: 201042000097
DEPARTMENT OF BUSINESS ADMINISTRATION AND MANAGEMENT.
OGUN STATE INSTITUTE OF TECHNOLOGY IGBESA, OGUN STATE
IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE AWARD OF NATIONAL DIPLOMA IN BUSINESS ADMINISTRATION AND MANAGEMENT
CERTIFICATION
This is to certify that this research work was carried out by OTTAH SAMUEL O. with matric number 2010042000097 in partial fulfillment of the requirement for the award National Diploma (ND) in Business Administration and Management, Ogun State Institute of Technology Igbesa, Ogun State.
………………………… ……………………….. OTTAH SAMUEL O. DATE
………………………… ………………………..
MR OPEOLUWA O.A DATE
SUPERVISOR
………………………… ………………………..
MRS ADEIVUYI DATE
HEAD OF DEPARTMENT.
DEDICATION
To my parents MR and MRS OTTAH who taught me how to raise a spoon. My siblings John, Becky and Joy can’t exchange you guys for another.
MR Opeoluwa O.A, (MRS IV. E Afolayan, MRS C.F Maduagivuna). Both from my high school days. Zukisiva Jacobs Khoza (FAV) good and special friend from south Africa, Miss Abidemi T. Dairo, Miss Bidemi Oderinde. Friends, Staffs of this great institution.
Halfe caste ……. Me.
AKNOWLEDGEMENT
All glory, honor and adoration be unto the Lord for his steadfast love endureth forever, for giving me the priviledge to execute this project work successfully.
My profound gratitude goes to my parents MR & MRS OTTAH the drivers who brought me into the world, in other to fulfill my destiny, sincerely appreciate their love, care, advice, discipline and assistance right from my childhood.
My encomium also goes to MR Opeoluwa O.A, for his guidance, advice and support towards the execution of this project.
To my friends ( Samson Olusoji, Fagbenro Monsuru, Doeh Victory, Kayode Eleslim, Akorede Busuyi, Aka Lukmon, Akindele Taofeek, Akindiya Adeolu, Usman Sulimon, Sodiq, Ismaila Sawlero,
References: Williams J.S (1980) “Fundamentals of Marketing” M.C Graw Hill Book Company Samuel I.E (1998) “Research Methods (A Realistic Approach)” 1st Edition Ibadan, Hohim Publishers. Charles D. Schew (1987) “Marketing Principles” 1st Edition Philip Koffers (1979) “Marketing Management Analysis Planning and Control Practice” Eagle wood cloffs USA Richmond D (1995) “Introduction to Statistics” Estate Gazette Ltd.