Pret A Manger Company
Made today, gone today
Pret a Manger
Asc.Prof. Aykut BERBER, Ph.D.
Strategic management
Cynthia Bianka INCZE
Denisa OBADA
Elena Diana BUHAC ISTANBUL, 2014
Research methods
Our subject is Pret a Manger company. We heard about the company, but didn’t know much information about it.
We gathered our data from the internet. We searched for valid data and used the company Annual Report and official site.
Because we didn’t know so much about the company, we wanted to read and get familiar with it. After having a picture in our minds we started to look for specific elements which we need in our research. Some information were easy to find, while others not so easy. We divided the work between us, because we thought that this way each …show more content…
They chose to emphasize that they are a healthy food shop’s chain, their mission statement highlights its values, culture and ethics for being natural rather than being different. The success of the strategy that they adopted, consist in four factors. First of them is that their goals are simple, consistent and long term. They want to differentiate their products on the market by using natural ingredients and avoiding preservatives and obscure chemicals. Their sandwiches are freshly made throughout the day in each and every Pret kitchen. This is the fact what make Pret special is that they don’t buy from a big sandwich factory because they wanted to make people in the food business trust Pret, so they spent years earning customers respect . The second factor is the profound understanding of the competitive environment. Their strategy is based on a deep and insightful appreciation of the context in which they are operating. To create a good strategy you have to take account about the competitive rivalry, Pret along with its natural products has an unmatched competitive advantage over its rivals. Most of its rivals like Costa, Starbucks, EAT, KFC and McDonalds don’t have any claims of natural ingredients or products . Even if they have similar products the quality is the one that …show more content…
They still report back to company headquarters but operate as independent businesses organized according to their target markets. They are often large enough to have their own internal organizational divisions.
For companies organized along SBU lines, such decisions are easier and result in a more efficient use of resources. It is clear when an SBU is active in a growing or stagnant market and whether it is a market leader. SBUs that are leaders in growing markets are assigned additional resources while those that lag in stagnant markets are shut down so that the company as a whole operates more efficiently.
Prets SBU are mainly the sandwiches, wraps, soups and drinks like coffee, tea and juices. Without these items the company wouldn’t exist and these are the elements which bring profit to the
Pret a Manger
Asc.Prof. Aykut BERBER, Ph.D.
Strategic management
Cynthia Bianka INCZE
Denisa OBADA
Elena Diana BUHAC ISTANBUL, 2014
Research methods
Our subject is Pret a Manger company. We heard about the company, but didn’t know much information about it.
We gathered our data from the internet. We searched for valid data and used the company Annual Report and official site.
Because we didn’t know so much about the company, we wanted to read and get familiar with it. After having a picture in our minds we started to look for specific elements which we need in our research. Some information were easy to find, while others not so easy. We divided the work between us, because we thought that this way each …show more content…
They chose to emphasize that they are a healthy food shop’s chain, their mission statement highlights its values, culture and ethics for being natural rather than being different. The success of the strategy that they adopted, consist in four factors. First of them is that their goals are simple, consistent and long term. They want to differentiate their products on the market by using natural ingredients and avoiding preservatives and obscure chemicals. Their sandwiches are freshly made throughout the day in each and every Pret kitchen. This is the fact what make Pret special is that they don’t buy from a big sandwich factory because they wanted to make people in the food business trust Pret, so they spent years earning customers respect . The second factor is the profound understanding of the competitive environment. Their strategy is based on a deep and insightful appreciation of the context in which they are operating. To create a good strategy you have to take account about the competitive rivalry, Pret along with its natural products has an unmatched competitive advantage over its rivals. Most of its rivals like Costa, Starbucks, EAT, KFC and McDonalds don’t have any claims of natural ingredients or products . Even if they have similar products the quality is the one that …show more content…
They still report back to company headquarters but operate as independent businesses organized according to their target markets. They are often large enough to have their own internal organizational divisions.
For companies organized along SBU lines, such decisions are easier and result in a more efficient use of resources. It is clear when an SBU is active in a growing or stagnant market and whether it is a market leader. SBUs that are leaders in growing markets are assigned additional resources while those that lag in stagnant markets are shut down so that the company as a whole operates more efficiently.
Prets SBU are mainly the sandwiches, wraps, soups and drinks like coffee, tea and juices. Without these items the company wouldn’t exist and these are the elements which bring profit to the