Practicum Report

A Practicum Report

On

Museo Pambata Foundation, Incorporated
Roxas Boulevard corner South Drive, Manila, Philippines

Training Period: March 27, 2012 – May 25, 2012

In partial fulfillment of the requirements for the course

TOUR 401 – Hospitality Practicum 1

For the degree in
Bachelor Science in Tourism Management

Tourism Management Department
College of International Hospitality Management
De La Salle University-Dasmariñas
Dasmariñas, Cavite

Presented to:

_____________________________
Internship Supervisor

Presented by:

Angelique T. Umali

31 July 2012

TABLE OF CONTENTS

I. Name and General Location II. Objectives / Institutional Philosophy III. Ownership / Management IV. Facilities V. Outstanding characteristics of the establishment VI. Organizational Set-up VII. Operational System & Procedures VIII. Analysis IX. Findings, Recommendations and Justifications X. Appendices XI. Bibliography

I. Name and General Location

Name: Museo Pambata Foundation, Incorporated
Address: Roxas Boulevard corner South Drive, Manila, Philippines 1000
Telephone numbers: (632) 5231797, 5360595
Email Address: info@museopambata.org
Website: www.museopambata.org

Location Map:

MANILA BAY

Quirino Grandstand Museo ng Maynila U.S. Embassy MUSEO PAMBATA

South
Drive

To South Pier
To EDSA/Baclaran

Roxas Boulevard

U
N

A
V
E
T.M. Kalaw Rizal Park

Bayview Hotel

Museo Pambata Foundation, Inc. is at former Elks Club Building on Roxas Boulevard corner South Drive, Manila.

HISTORICAL BACKGROUND

Opened in 1994, Museo Pambata is the dream comes true of Nina Lim-Yuson, an early childhood educator and mother of four, who once brought her young children to the Boston Children’s Museum in America. They had so much fun with the museum’s hands-on exhibits that she wished there was a similar place back home where her kids – and the millions of other Filipino children – can learn and have fun at the same time.

THE DREAM UNFOLDS

Former Department of Social Welfare and Development Secretary Estefania Aldaba-Lim shared Yuson’s enthusiasm over the idea of having a children’s museum in the country due to her past involvement with the children for over three decades, including a United Nations appointment as Special Envoy for the International Year of the Child in 1979. They envisioned the museum as a venue for alternative learning for children, especially for those who have no access to formal education.

In March 1993, Lim and Yuson presented a proposal of their dream museum, to be situated in the historic Elks Building on Roxas Boulevard in Manila, to then Manila Mayor Alfredo Lim who had just arrived from a UNICEF Mayor’s Meeting on the Rights of the Child in Mexico City. Much to their joy and surprise, he readily approved it.

The Museo Pambata officers were elected in the first Board of Trustees meeting held in June 1993. Mayor Lim was elected as chairman, Estefania Aldaba-Lim as president, Elizabeth Zobel as vice-president, Wilfrido Tecson as treasurer, and Atty. Leocadio de Asis as legal counsel. Nina Lim-Yuson was appointed executive director. Other founding members were renowned stage director Zenaida Amador, Philippine Star founder Betty Go-Belmonte, cultural supporter and businesswoman Doris Ho, National Artist for Architecture Leandro Locsin, PCCI president Jose Pardo, Cultural Center of the Philippines president Teresa Escoda Roxas and businessman Carlos Soriano. The board invited former First Lady Amelita “Ming” Ramos to be honorary chairperson.

Educators, visual artists, architects, museum workers and other professionals met regularly to brainstorm. Concepts were then translated into several them rooms designed and produced “pro bono” by architect and stage director Joselito Tecson.

Scale models were made and presented to prospective sponsors. A brochure conceptualized by premiere advertising agency Mc Cann Erickson, led by Emily Abrera, and a 10-minute video produced by Cheche Lazaro’s Probe Productions helped “sell” the idea of Museo Pambata.

In December 1993, the City Council of Manila, in a memorandum of agreement (MOA), granted the Museo Pambata a 10-year free-of-lease-use of the Elks Club Building. The funds raised by the Board of Trustees were used to start its rehabilitation.

In March 1994, a recognition dinner was held for Museo’s first Ninongs and Ninangs (sponsors who gave one million pesos each) namely Luis H. Lim Foundation, Juan and Lualhati Cojuanco Foundation, A.Y. Foundation, Petron Corporation, Fe S. Panlilio, Don Emilio T. Yap, Helen Z. Benitez, Security Bank Corporation, Landbank, and GSIS.

Finally, on December 21, 1994, the dream museum became a living reality.

With a strong leadership, a definite plan of action and imminent success, the list of Ninongs and Ninangs has grown longer; Department of Tourism, PAGCOR, Department of Environment and Natural Resources, Department of Health, Sen. Ramon Magsaysay, Jr., Consuelo Alger Foundation, Philippine Charity Sweepstakes Office, Coca-Cola Foundation, Development Bank of the Philippines, PHINMA Group, Splash Foundation, Aldaba-Lim Foundation, WS Family Foundation, Sen. Francis Pangilinan, E. Zobel Foundation, Globe Telecom, C Com Foundation, Ford Foundation Philippines, D. M. Consunji Inc. and Maynild Water Services, Inc. II. OBJECTIVES / INSTITUTIONAL PHILOSOPHY

Museo Pambata is primarily a children’s interactive museum established to enhance the lives of Filipino children. It has eight (8) theme rooms where children, families and school groups can explore new and exciting learning opportunities by reliving our rich cultural heritage, assuming a pro-active role in caring for the environment, understanding how the human body works, discovering science through play, imagining what they could become someday, and understanding human rights in a global perspective. Educational programs for children and adults enhance Museo Pambata’s interactive exhibits.

Other facilities on the museum include a children’s library, gift shop, multi-purpose hall, changing exhibits hall, outdoor theater, playground, and parking space.

MISSION

Museo Pambata is a children’s discovery museum with various programs in support of children’s rights and a broad range of creative and educational services for children and adults involved in children’s welfare.

VISION

We are a children’s discovery museum and resource center promoting Filipino culture, children’s advocacies and creative educational programs with linkages to global communities.

Bibliography: Address: Roxas Boulevard corner South Drive, Manila, Philippines 1000 Telephone numbers: (632) 5231797, 5360595 Finally, on December 21, 1994, the dream museum became a living reality.