Pr Project/Reflection
domePR domePR
28.11.2012
Our PR consultancy project was pitched to an employee of Vision Buxton on the 28th November that outlined all of the aspects of which our organization wished to put forward to the company. In it, we covered several sections to improve including; * The role of PR for Vision Buxton * Proposed plan of action * Timeline for tasks * Student Membership potential * Research methods * Website update/overhaul * The use of social media * The advertisement for the company * Press Releases
My specific task within our organization was to look at the website that Vision Buxton already had at their disposal and to see how I could utilize it correctly so that it fitted in with our objective for this campaign. The website is located online at www.visionbuxton.co.uk and is hosted/created by both TurnStone Web Design & ImgWebDesign Ltd. Turnstone Web Design are an independent design company who ‘build attractive and highly functional websites for business customers.’ a claim that interestingly enough is backed up on their website by the previous director for Vision Buxton JWG Preece. This is an outdated quote from an old member of the company, so it is fitting that our organization feels that Vision Buxton’s website is in need of a long-overdue revamp. Whilst I recognize that Vision Buxton are aiming to promote and bring local businesses together, I can’t help but feel that their insistence on using two local companies (who aren’t members of Vision Buxton) to design their website has backfired somewhat.
The two companies which helped produce the website are not members of the company. The reasons why I felt the current website is not being used to it’s full potential are numerous; below is a screenshot of the Vision Buxton website.
As soon as the website loads, you are greeted with a picture of the most iconic
28.11.2012
Our PR consultancy project was pitched to an employee of Vision Buxton on the 28th November that outlined all of the aspects of which our organization wished to put forward to the company. In it, we covered several sections to improve including; * The role of PR for Vision Buxton * Proposed plan of action * Timeline for tasks * Student Membership potential * Research methods * Website update/overhaul * The use of social media * The advertisement for the company * Press Releases
My specific task within our organization was to look at the website that Vision Buxton already had at their disposal and to see how I could utilize it correctly so that it fitted in with our objective for this campaign. The website is located online at www.visionbuxton.co.uk and is hosted/created by both TurnStone Web Design & ImgWebDesign Ltd. Turnstone Web Design are an independent design company who ‘build attractive and highly functional websites for business customers.’ a claim that interestingly enough is backed up on their website by the previous director for Vision Buxton JWG Preece. This is an outdated quote from an old member of the company, so it is fitting that our organization feels that Vision Buxton’s website is in need of a long-overdue revamp. Whilst I recognize that Vision Buxton are aiming to promote and bring local businesses together, I can’t help but feel that their insistence on using two local companies (who aren’t members of Vision Buxton) to design their website has backfired somewhat.
The two companies which helped produce the website are not members of the company. The reasons why I felt the current website is not being used to it’s full potential are numerous; below is a screenshot of the Vision Buxton website.
As soon as the website loads, you are greeted with a picture of the most iconic
References: * MY Kiang, TS Raghu, KHM Shang - Decision Support Systems (E-Market), 2000 – Elsevier * AM Kaplan, M Haenlein - Business Horizons, 2010 – Elsevier