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Postmoderism

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Postmoderism
Discourses of Postmodernism: Art and Architecture

Figure 1. Marilyn Monroe
This essay will look into the meaning of postmodernism, and the way the postmodern has changed the way art work has been perceived, and how it has affected specifically photography and architecture. It will be looking into the main theorist of postmodernism such as Jean Boudrillard and
Marshall McLuhan to understand the history of where postmodernism originated from and how it has changed the way art and culture has been looked upon, I will be mentioning the works of
William Eggleston, Andy Warhol and Cindy Sherman to clearly define some of the postmodern artists who are still very well-known today as much as they were known back in the 60s and 70s onwards. I will be explaining how postmodernism has changed and what is happening in today 's society. What is the meaning of Postmodernism? Postmodernism is an exasperating term, and so are postmodern, postmodernist, postmodernity, and whatever else one might come across in the way of derivation. In the avalanche of articles and books that have made use of the term since the late 1950s, postmodernism has been applied at different levels of conceptual abstraction to a range of objects and phenomena in what we did call reality (Bertens,1995 p3).
Postmodernism is also related to Modernism which refers to a certain period in Western culture, which covered the later Nineteenth and early Twentieth centuries.
However, others dated the movement in the 1960s after the War, notably to Marshall
McLuhan 's coining of the phrase: “ The medium is the message” (1964). By this, I believe
McLuhan means that the manner in which the message is mediated becomes more important than the meaning of the message itself. However, according to Jean Baudrillard, McLuhan himself, did

UP 502522

not see that beyond the neutralization of all content, one could still possibly expect to shape the medium in its form and reconstruct the real by using



Bibliography: ØBaudrillard, J. (1994) Simulacra And Simulation. United States Of America: The University of Michigan Press, p.82. ØBertens, H (1995) The Idea Of The Postmodern. London: Routledge. P3. ØFigure 1. Warhol, A. (1967) Marilyn Monroe. [image online] Available at: http://www.webexhibits.org/colorart/marilyns.html [Accessed: 5 December 2012]. ØHeywood, I. and Sandywell, B. (2012) The Handbook of Visual Culture. London: Berg, p.446458. ØJenks, C. (1995) Visual Culture. London: Routledge, p.218. ØJessica, J. (2011) The difference between modernism and postmodernism photography, Jessicacantwelldiscourse.[blog]18 May UP 502522 ØMirzoeff, N (1991) The Visual Culture Reader Ø(Oxford University Press, 1989).

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