Post Modern Style of Mass Communication
Title of the Paper : Post Modern Style of Mass Communication
Author : Rama Golwalkar - Potdukhe
B.Com., LL.B., M.M.C. (NET) D. CYP
Ex-HOD, Department of Mass Communication,
GH Raisoni Institute of Information Technology,
Shraddha House, Kings Way Nagpur.
Presently working as Asst. Professor, Symbiosis Institute of Media and Communication, PUNE
Submitted to
International Conference on Style and Stylistics
Organised by
Dept. of Linguistics and Foreign Languages,
RTM Nagpur University, Nagpur.
To be Held on 17th and 18th October 2008
Abstract
This paper discusses about the changing styles of mass communication with the advancement of technology. The paper traces the evolution of mass media from primitive times to the ultramodern techno savvy modern media of mass communication along with the progression of stylistics of presentation, language, content. For the sake of convenience the history of mass media is divided into five stages viz. Pre-printing media, Print media, Radio & Films, Television & Ultramodern Media. All these media have developed their own style of communication with masses and technology was instrumental for this change.
Prologue
Communication is an inevitable aspect of life. And each living being has its own style of communication. Human communication is the most complex out of all these communications. Technology added to it made it more effective, rapid, and continuous with the wide reach. Development of language was the most essential factor of human civilisation. Certainly language proves to be an important medium of human communication. Primitive civilisations had developed the techniques to communicate to the large number of people but those techniques were fundamentally the techniques of group communication, till the invention of printing technology.
Printing technology was responsible to start the new genus of communication titled mass communication. Experiments on sound and transmission of sound waves from one
Author : Rama Golwalkar - Potdukhe
B.Com., LL.B., M.M.C. (NET) D. CYP
Ex-HOD, Department of Mass Communication,
GH Raisoni Institute of Information Technology,
Shraddha House, Kings Way Nagpur.
Presently working as Asst. Professor, Symbiosis Institute of Media and Communication, PUNE
Submitted to
International Conference on Style and Stylistics
Organised by
Dept. of Linguistics and Foreign Languages,
RTM Nagpur University, Nagpur.
To be Held on 17th and 18th October 2008
Abstract
This paper discusses about the changing styles of mass communication with the advancement of technology. The paper traces the evolution of mass media from primitive times to the ultramodern techno savvy modern media of mass communication along with the progression of stylistics of presentation, language, content. For the sake of convenience the history of mass media is divided into five stages viz. Pre-printing media, Print media, Radio & Films, Television & Ultramodern Media. All these media have developed their own style of communication with masses and technology was instrumental for this change.
Prologue
Communication is an inevitable aspect of life. And each living being has its own style of communication. Human communication is the most complex out of all these communications. Technology added to it made it more effective, rapid, and continuous with the wide reach. Development of language was the most essential factor of human civilisation. Certainly language proves to be an important medium of human communication. Primitive civilisations had developed the techniques to communicate to the large number of people but those techniques were fundamentally the techniques of group communication, till the invention of printing technology.
Printing technology was responsible to start the new genus of communication titled mass communication. Experiments on sound and transmission of sound waves from one