Poshmark Case Study

Barbara Regala works at Poshmark, an app and website for buying gently used and new clothes. Poshmark is at an interesting intersection of fashion and technology, which is a rapidly growing area. I asked Barbara what sets Poshmark apart from other apps and websites in the same area as Poshmark, such as Mercari or ThredUp. She immediately mentioned the "love aspect" of the app and the fact that there is a huge sense of love and community on Poshmark and that those things matter more on Poshmark than other apps like Instagram where image is the most important thing. About Poshmark Barbara said, "I've never been on another app where love is an actual thing."
I asked Barbara about ethics at Poshmark and one of the most important ethical issues …show more content…
The most rewarding and enjoyable part of Barbara's job is working with her colleagues. Her immediate team works really well together and working, talking, and sharing ideas with them is extremely rewarding. For Barbara, the most challenging part of her position is filtering down new ideas to one idea since executing many new ideas at the same time is usually not possible. In her work, Barbara is constantly using business writing. Every project requires writing from emails to marketing or social media copies. I asked Barbara if her job allows for a good work-life balance and she responded, "Definitely, but I feel like that's a hard question because it depends on the individual." Barbara believes that good time management really helps with work-life balance and focusing on work on the weekdays and friends and family on the weekends is the best way to ensure good work-life …show more content…
I asked her what made her decide to go back to school for her Master's Degrees and she told me that, "Even though people don't believe me when I tell them this, I love school." Barbara also told me that the decision was easy given how much she enjoyed her undergrad experience and how she missed being a student. Also, Barbara is the type of person who loves being busy and managing time across many different things. The reason she picked an MBA and an MS in Business Analytics is because she wanted to learn new things outside of what she can learn in her current position. Her current position does work with data somewhat but has more of a focus on creative marketing. Barbara felt that learning more hard business skills and how to work with data was important and worthwhile skills to help advance her