Popeyes vs Kentucky Fried Chicken
Kuyee Slanger
Principles of Management
Instructor: Ms. Livingston
03/29/2012
Midterm
Popeyes Fried Chicken Vs
Kentucky Fried Chicken
Popeyes: To be the world’s best quick service restaurant. Being the best means providing outstanding quality service, cleanliness, and value, so that makes every customer in every restaurant smile.
SWOT Analysis:
Strengths:
The strength of Popeyes is based on its distinctive brand and style of Louisiana spicy chickens that it provides on its menu along with its chicken sandwiches, chicken tenders, fried shrimps and other seafood, jambalaya, red beans and rice and other regional items. Popeyes is a highly differentiated brand with passion for its New Orleans heritage n flavorful authentic foods.
Weakness:
Popeyes is second to its sister company KFC. About 90% of their domestic restaurants are concentrated in Tennessee and Louisiana. Most of their restaurants are located in heavily populated African-American neighborhoods; giving them higher chances of being robbed and giving them a higher close-out outlook.
Opportunities:
Popeyes serves the food that the world craves and is continuing to expand its global reach. Popeyes operates and franchises 1,977 restaurants in 45 states and 26 foreign countries and out of the 1,977 restaurants 1,542 of them are domestic franchise restaurants and 397 of them are international franchises. Approximately 55% of the international franchises are located in South Korea, Canada and Turkey.
Threats:
Most of Popeyes’ locations can be founded in urban neighborhoods. The local competition on neighborhood fried chicken restaurant offer lower price to Popeyes’ corporate pricing. There are poor customer base in certain areas and natural disasters.
The SWOT analysis for the future of Popeyes looks to be great. Due to more consumer wanting the taste and feel of “southern hospitality” style food, many franchises are starting to pop up in many neighborhoods across America and internationally.
When it
Principles of Management
Instructor: Ms. Livingston
03/29/2012
Midterm
Popeyes Fried Chicken Vs
Kentucky Fried Chicken
Popeyes: To be the world’s best quick service restaurant. Being the best means providing outstanding quality service, cleanliness, and value, so that makes every customer in every restaurant smile.
SWOT Analysis:
Strengths:
The strength of Popeyes is based on its distinctive brand and style of Louisiana spicy chickens that it provides on its menu along with its chicken sandwiches, chicken tenders, fried shrimps and other seafood, jambalaya, red beans and rice and other regional items. Popeyes is a highly differentiated brand with passion for its New Orleans heritage n flavorful authentic foods.
Weakness:
Popeyes is second to its sister company KFC. About 90% of their domestic restaurants are concentrated in Tennessee and Louisiana. Most of their restaurants are located in heavily populated African-American neighborhoods; giving them higher chances of being robbed and giving them a higher close-out outlook.
Opportunities:
Popeyes serves the food that the world craves and is continuing to expand its global reach. Popeyes operates and franchises 1,977 restaurants in 45 states and 26 foreign countries and out of the 1,977 restaurants 1,542 of them are domestic franchise restaurants and 397 of them are international franchises. Approximately 55% of the international franchises are located in South Korea, Canada and Turkey.
Threats:
Most of Popeyes’ locations can be founded in urban neighborhoods. The local competition on neighborhood fried chicken restaurant offer lower price to Popeyes’ corporate pricing. There are poor customer base in certain areas and natural disasters.
The SWOT analysis for the future of Popeyes looks to be great. Due to more consumer wanting the taste and feel of “southern hospitality” style food, many franchises are starting to pop up in many neighborhoods across America and internationally.
When it