Poo Pourri And Old Spice: Two Comparison
The following essay consists of comparison between two commercials analysis, Girl’s Don’t Poop by Poo Pourri and The Man Your Man Could Smell Like by Old Spice. Poo Pourri is a company that has sold millions of scented toilet air freshener whilst Old Spice is an American brand that produced male grooming products such as soap, deodorants, shampoo manufactured by Procter & Gamble.
Poo-Pourri is a company that specialized in making a toilet sprays and has advertise ‘Girl’s Don’t Poop’ featuring a stylish lady, Bethany Woodruff. The ad has taken place in a public toilet, at the office, apartment and also on a dairy farm, in promoting the product. It is before-you-go toilet sprays or deodorizers which can coat the surface of water thus leaving …show more content…
Demonstrate how effective it is with overlayed graphics and terms that don’t mean anything to us. Instead, they chose to create a personality that the audience would like and want to associate with. They don’t focus on the product so much as they do the personality and the attitude behind it, and in doing so they created a persona for the audience to not only relate to, but remember. Old Spice’s attitude of wanting to make something that doesn’t really make sense but is funny and will connect with the audience differentiated itself from the competition by having an underlying feel of honesty.
This is important for Old Spice because YouTube played a large role in the ad campaign. The initial ad was uploaded to YouTube, which made it easy to share and distribute. Articles that referenced the ad could include a link, I can embed the advertisement right here and ask you to watch as well. Not only that, but subsequent ads were compiled into a YouTube playlist, making it simple to click-through and watch all of the “Smell like a Man, Man” advertisements. The sharing aspect of this ad was so easy and so quick that it went …show more content…
In terms of a slogan, for the campaign they heavily utilized “Smell like a Man, Man,” “the man your man could smell like,” and the whistle/jingle that has represented Old Spice for years previous. It was made simple to fit the format of the campaign and has stuck with audiences because of its simplicity. The campaign also utilized personification in giving their corporation the face of Isaiah Mustafa. They created almost a mascot out of him, letting him represent the company in the ads and out of them. Finally, they tried to associate the product with wealth, luxury, classiness, and manliness, even if it is in a way of humor and
Poo-Pourri is a company that specialized in making a toilet sprays and has advertise ‘Girl’s Don’t Poop’ featuring a stylish lady, Bethany Woodruff. The ad has taken place in a public toilet, at the office, apartment and also on a dairy farm, in promoting the product. It is before-you-go toilet sprays or deodorizers which can coat the surface of water thus leaving …show more content…
Demonstrate how effective it is with overlayed graphics and terms that don’t mean anything to us. Instead, they chose to create a personality that the audience would like and want to associate with. They don’t focus on the product so much as they do the personality and the attitude behind it, and in doing so they created a persona for the audience to not only relate to, but remember. Old Spice’s attitude of wanting to make something that doesn’t really make sense but is funny and will connect with the audience differentiated itself from the competition by having an underlying feel of honesty.
This is important for Old Spice because YouTube played a large role in the ad campaign. The initial ad was uploaded to YouTube, which made it easy to share and distribute. Articles that referenced the ad could include a link, I can embed the advertisement right here and ask you to watch as well. Not only that, but subsequent ads were compiled into a YouTube playlist, making it simple to click-through and watch all of the “Smell like a Man, Man” advertisements. The sharing aspect of this ad was so easy and so quick that it went …show more content…
In terms of a slogan, for the campaign they heavily utilized “Smell like a Man, Man,” “the man your man could smell like,” and the whistle/jingle that has represented Old Spice for years previous. It was made simple to fit the format of the campaign and has stuck with audiences because of its simplicity. The campaign also utilized personification in giving their corporation the face of Isaiah Mustafa. They created almost a mascot out of him, letting him represent the company in the ads and out of them. Finally, they tried to associate the product with wealth, luxury, classiness, and manliness, even if it is in a way of humor and