Politics in Advertising

Democracy is form of government where a constitution guarantees basic personal and political rights, fair and free elections and independent courts of law. Political marketing can be percieved as being not just about political advertising, also political broadcasts and electoral speeches. A wide range of political marketing includes the rise of political consumers and market intelligence. According to all these information, political marketing is beneficial for democracy because politicians advertise themselves during elections in order to positively affect voter's preferences, so citizens can clearly choose which one is much more presentable for their welfare. In this case, political marketing has both advantages and disadvantages impacts on democracy.

Political marketing is concerned with communicating with party members and media as a result of this, it has become an integral and vital component of political communication. Marketing of politics offers political parties the ability to fulfill diverse voter concerns and needs through marketing analysis, planning, and controll of political and electoral campaigns. According to researchers, the importance of distinguishing between types of political communication is noted such as radio, TV news interviews and election broadcasts. In this case, there are quite important to analyze politicians for voters because these provide politicians to reach the whole society. Hence, politicians should be aware of how they act and behave because '' political communication on behaviour and attitudes is to consider the impact on the democratic proces itself.'' ( reading4 page: 35). The main means that communication between politicians and citizens should be qualitative because politicians must keep to conventions which are known and understood by citizens. Hernce, political communication is much more crucial factor for the democratic process because politicians help the community development by using political communication with people.

Political marketing is the outcome of the combination between marketing and politics. It means that '' seeking to establish, maintain and enhance long term voter relationships at a profit for society and political parties, so that the objectives of the individual political actors and organisations involved are met.'' (reading 6, page:1048). The most important and efficient tool which connect politicians and people is television because it shows us everything and everybody has it in their house, so television is people use to get information about political processes and it is furthermore the medium they trust most and also television advertising can neglect journalists. Thus, it is the only way of political communication without recourse and should best reflect the key factor of the modern publicity process. Hence, television is main thing for policy because it helps politicians to reach everybody what politicians fulfill people's needs. Also politicians can clearly see challenges which are worked out by people to survive or have a better life, so politicians can reach and assist these people with the aid of TV. Political marketing on television provides advancement of political process.

Marketing is inevitable thing in people's life because they see everywhere and also advertise themselves in some certain situation which are to get a job when they graduate from university so, there are diverse advertising methods. Lastly people can easily see politicians who use advertisements. ''Consumers are empowered in relation to producers, and their shopping habits are citizen-like to the extent that the goal of satisfaction of personal wants is tempered with wider social awareness, with a concern for impact on the public, increasingly global, realm.'' (reading7, page 3). It means that politicians' purpose is to satisfy what people need and what they want to hear in order to win their votes. In this case, people empowered with greater choice are not susceptible to the allure of advertising, so politicians have burdens to change people's minds to have a same perception of politics. Marketing of politics is best way to interact people and alter their preferences, so political marketing is so necessary process so as to be selected because their pupose is to hold power to govern their citizens. In this situation political process is required to attract citizens attention. Hence, political marketing is really good for democracy to select a best member for society.

The importance of truthful comunication which is essential in a democratic society is to be directed what someone wants to say about. Nowadays some politicians have become spin the truth. As a result of this, some problems which are to make people confused, intend not to inform to public and damage the political process are happened. Giving disinformation to public is good way to convince people to vote them. ''A political candidate or ideological group may be engaging in deceptive communication even through the accuracy of what is being communicated is somewhat true.'' (reading 5, page: 76). If politicians wants to win countless vote, they can not be honest what they mention about all the time. On the contrary, political communicators should focus on being truthful as much as possible because to be truthful is a manner that does not mislead or deceive people. Hence, misleading does not get long term voter relationship on the other hand, if politicians can be successful to be truthful, they can access long term achievement. According to the whole things, spinning the truth is not good for democracy because it damages the democratical process and misleads people.

To sum up, marketing of politics has rapidly taken its place in the political environment in recent years. The most important aspect is that political advertising is broadcasted through television and radio. Also they are the only way of unmediated communication to the voters the politicians and parties. Political marketing is effective aspect to analyze politicians and select the best one for society in democratic process. On the other hand, politicians sometimes spin the truth so as to gain more votes.