Primack (2009, p516) suggests that there is “convincing evidence that exposure to certain media messages increases substance use…”. This is mainly due to the youth among teens ages 12 to 17 are the main consumers of music who listen on average 2.4 hours a day, and thus influences their social attitude and behaviour (Christenson et al., 2012, NIH, 2008). In relation to the research done by Primack (2008), Champney-Smith (2003; in Christenson et al., 2012) agrees that whatever the genre of music, a certain substance will be associated with it such as “… marijuana with reggae and rap…”. Boyd’s (2011) take on media representation can backup this argument however she suggests that the cannabis references in music and film include a positive representation of “… recreational marijuana use, growing, selling and importing” (Boyd, 2011, p64). There is a heavy link between stoner films, reggae music and marijuana (Boyd, 2011, Christenson, 2012). Boyd (2011) suggests that films such as ‘The Harder They Come (1972)’, represent ‘…both recreational and spiritual use…”. Showing not all use of cannabis is considered
Primack (2009, p516) suggests that there is “convincing evidence that exposure to certain media messages increases substance use…”. This is mainly due to the youth among teens ages 12 to 17 are the main consumers of music who listen on average 2.4 hours a day, and thus influences their social attitude and behaviour (Christenson et al., 2012, NIH, 2008). In relation to the research done by Primack (2008), Champney-Smith (2003; in Christenson et al., 2012) agrees that whatever the genre of music, a certain substance will be associated with it such as “… marijuana with reggae and rap…”. Boyd’s (2011) take on media representation can backup this argument however she suggests that the cannabis references in music and film include a positive representation of “… recreational marijuana use, growing, selling and importing” (Boyd, 2011, p64). There is a heavy link between stoner films, reggae music and marijuana (Boyd, 2011, Christenson, 2012). Boyd (2011) suggests that films such as ‘The Harder They Come (1972)’, represent ‘…both recreational and spiritual use…”. Showing not all use of cannabis is considered