Preview

plc of maruti 800

Satisfactory Essays
Open Document
Open Document
262 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
plc of maruti 800
Submitted To
Dr. Shalini Nath Tripathi.

Submitted By
Group - 5
Himanshu Priyadarshi
Suraj Agarwal
Vivek Srivastava
Swati
Sugandh Srivastava
Nitesh Ranjan

CONTENTS
 COMPANY PROFILE.
 LEVEL OF PRODUCT.
 STAGES.
 Introduction
 Growth
 Maturity
 Decline

COMPANY PROFILE
Mr. R. C. Bhargava
Mr. Kenichi Ayukawa

TYPE :
FOUNDED :

PUBLIC COMPANY
1982

Chairman

HEADQUARTERS : NEW DELHI, INDIA
Managing Director and CEO

KEY PEOPLE :RC BHARGAVA ( CHAIRMAN ), Kenichi
Ayukawa ( CEO )
REVENUE : $369.34 BILLION

LEVELS OF PRODUCT

Core Customer Value

Actual Product
Packaging

Features

Quality Level

Augmented Product
After Sale Service

Installation

Design

INTRODUCTION TO

First car imported, assembled and sold in 1983.
Cheapest car in the market.
Huge gap between demand and supply.
Waiting list often took upto 3 years to clear. Targeted urban areas, “Consumers who desire for a car”.
Based on SS80, Suzuki fronte.

Expectations from people matched product promise.
Increase in production and sale.
Increase in profits.
Objective to gain market shares.
No threat of competitors.

Sale
Unit sold
1996
1989
1987
1983
0
Unit sold

50000
1983
852

100000
1987
20,269

150000
1989
63736

200000
1996
189061

Sales touched 200,000 mark in 1999.
Repositioning of Maruti Products.
New soft edged jelly bean shape introduced in 1997.
Maruti 800′s carburetor with fuel injection. 40 million two wheeler owners targeted.
Entry of competitors like General motors, Ford, Tata.

DECLINE STAGE (2003 – UPTO NOW)


Heavy competition from i10, Spark etc.

Drastic decrease in sales.

Just 33028 units sold in 2009-2010.

Withdrawn from 13 cities including metros.

Repositioned to Alto 800.

SALES
250000

200000

150000
SALES
100000

50000

0
YEAR 2000

YEAR 2001

YEAR 2002

YEAR 2004
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Pm3110 Unit 4
    • 854 Words
    • 4 Pages

    Pm3110 Unit 4

    (10 pts) A processor makes two components, A and B, which are then packaged together as the final product (each product sold contains one A and one B). The processor can do only one component at a time:…

    • 854 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Gm 545 Project 1
    • 382 Words
    • 2 Pages

    Gm 545 Project 1

    Gas prices fluctuate due to oil prices and the anticipated supply and demand worldwide. Whenever there is political unrest in a major oil producing country you will see an increase in gas prices due to the demand of oil potentially produced decreasing. Very rarely do gas prices follow the general supply and demand because if they did gas prices would be lower currently. In my hometown of Augusta, GA gas prices are always below the national average and with us bordering South Carolina many Augustans travel the short distance to pay lower prices in South Carolina which are usually $0.10-$0.15 cheaper. Much as the rest of the world goes whenever there is a threat to the supply of oil, regardless of having a surplus currently, the gas prices in this area see a $0.10-$0.20 increase sometimes within a 30 minute period.…

    • 382 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Unit 5 IP MKTG 205 Janice Miller
    • 1091 Words
    • 4 Pages

    Unit 5 IP MKTG 205 Janice Miller

    GE better known as General Electric, history dates back to 1870, but now is one of the numbers on corporation.GE also is the multinational in the country. GE starts back with locomotive engine and has work its way up to more useful thing we use every day in our everyday life. General Electric is a positive Co. who knows how to capitalize on the growth themes of the era. They believe in speed, and lowering cost. Because of the performance, they are the world most competitive company. They feel investing in infrastructure helps to competes and create jobs.GE won in the growth market, they know to do global and local. Others countries wants the same as GE, they want capabilities, and competitive to bring about jobs, pride, and progress to lift peoples spirits.…

    • 1091 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Pt1420 Unit 7
    • 275 Words
    • 2 Pages

    Pt1420 Unit 7

    19. What is a day when Earth’s rotation axis is the most toward or away from the sun?…

    • 275 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Unit 8 MM150
    • 265 Words
    • 2 Pages

    Unit 8 MM150

    To double the quantities of items with a whole number amount is easy, but what about those fractions?…

    • 265 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    cmi unit 5004
    • 1359 Words
    • 4 Pages

    cmi unit 5004

    Unit 5004 - Resource management Introduction This unit is about being able to identify the different types of resources available to managers, select and plan for their use, and monitor and review their effectiveness in the pursuit of organisational objectives. Scenario Learners may use their own employment context, or that of another organisation with which they are very familiar, to base their assignment. However, in the case that they are not able to do so, please use the below scenario- If you will be using a scenario please select and research an organisation of your choice and identify a department within the organisation. Imagine you manage 6 staff within the department and have a range of human, physical and financial resources you are responsible for managing to help you achieve your objectives. Provide details of your research and a short summary of the information you have found in order that the assessor may contextualise your responses to the tasks below. The summary is expected to be between 200 and 250 words. Task 1 Describe the types of human, physical and financial resources that managers use to enable them to achieve organisational objectives. Provide at least one example of a human, physical and financial resource and link these to your own objectives as a departmental manager. Guideline word count 300 - 350 words A.C. 1.1 - Identify those resources required to format objectives Task 2 Draw up an annual plan of the human and physical resources you require to meet your objectives over the course of a twelve month period. Specify the quantities of each resource required on a monthly basis and ensure you plan for any seasonal peaks and troughs. Include a column for the allocation of costs or budget. You will be expected to allow for issues like multiple pay rates or time off in lieu, and for consumable, materials or utilities price fluctuations. Use work based examples where possible. Otherwise provide an annual plan of resources to…

    • 1359 Words
    • 4 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Mm207 Unit 2
    • 520 Words
    • 3 Pages

    Mm207 Unit 2

    4. the daily circulation of the largest newspaper in the country is about 1.73 million.…

    • 520 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Pt1420 Unit 6
    • 222 Words
    • 1 Page

    Pt1420 Unit 6

    1. The society will consist of an agricultural branch, which will be responsible for gathering/growing food for the people. There will be a construction branch, which will be responsible for building houses, public buildings and other structure and repairing them if needed.…

    • 222 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Better Essays

    Jolson Automotive Case Analysis
    • 3051 Words
    • 24 Pages

    Jolson Automotive Case Analysis

     Between 1997 - 1999, total Hoist Unit Sales both grew and declined resulting in minimal…

    • 3051 Words
    • 24 Pages
    Better Essays
    Read More
  • Good Essays

    Mt302 Unit 1
    • 719 Words
    • 3 Pages

    Mt302 Unit 1

    The global recession began shortly after the September 2011 crisis, and quickly claimed many victims to unemployment. This financial and economic crisis triggered output contractions in almost all industrialized economies in the year 2009. As businesses cut production in response to lower demands, workers were let go in large numbers, increasing the unemployment rates dramatically. Aside from job losses the quality of employment also deteriorated. Many employees who did not lose their jobs were forced to work above the level previously expected at the same or lower pay. The increase in job insecurity due to the recession resulted in employers having the upper hand, while employees were subject to deteriorating working conditions; however fear of job loss created an environment where employees did not defend their rights. Many organizations were forced to lay off employees due to the economic downturn, however despite economic times many individual business decisions were made that can explain the deterioration of the workplace aside from the necessity of layoffs. While the economy struggled there still were seen large leaps in the finances of large organizations due to the reduction of labor costs rather than rise in production. Some businesses have chosen profit over people; in a time where jobs are tight the organizations are taking advantage of individuals willing to put in extra labor in order to keep a job, therefore reducing employee numbers without reducing production levels.…

    • 719 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Sipef Case
    • 252 Words
    • 2 Pages

    Sipef Case

    1.) What is the primary focus of SIPEF’s operations? How does the company create value? What are its key success and risk factors?…

    • 252 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    PA401 Unit3
    • 518 Words
    • 2 Pages

    PA401 Unit3

    (1) In general. Any alien who is physically present in the United States or who arrives in the United States (whether or not at a designated port of arrival and including an alien who is brought to the United States after having been interdicted in international or United States waters), irrespective of such alien’s status, may apply for asylum in accordance with this section or, where applicable, section 1225 (b) of this title.…

    • 518 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Bus Mgt 210
    • 2205 Words
    • 9 Pages

    Bus Mgt 210

    Have you ever had a supervisor that your coworkers and yourself felt as though they had absolutely no clue what they were doing? Now that you are a new supervisor, you should not have to feel like you do not know what you are doing. Best practices for a new supervisor are critical. There are so many important things a new supervisor needs to know to successfully supervise others and help an organization be effective and prosper. What is a supervisor? According to "Business Dictionary" (2012), “Person in the first-line management who monitors and regulates employees in their performance of assigned or delegated tasks. Supervisors are usually authorized to recommend and/or effect hiring, disciplining, promoting, punishing, rewarding, and other associated activities regarding the employees in their departments” (Supervisor). There are many supervisory responsibilities that are crucial to a supervisor’s success. This best practices manual for new supervisors will discuss the following six supervisory responsibilities that are sure to bring success: demonstrating communication skills, determining effective orientation and training methods, improving productivity for teams, conducting performance appraisals, resolving conflict, and improving employee relations.…

    • 2205 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Good Essays

    Cmi Level 5 Unit 5001
    • 443 Words
    • 2 Pages

    Cmi Level 5 Unit 5001

    Canterbury City Council has a Learning and Development Strategy to contribute to the delivery of the Corporate objectives at 4 levels:…

    • 443 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Unit 7 Ps330
    • 1372 Words
    • 6 Pages

    Unit 7 Ps330

    Put simply, developmental theories of personality follow quite closely the same developmental timetable as cognitive development. The Oral stage of Freud occurs during the Sensor motor period of Piaget; the anal stage, Pre-conceptual stage; the phallic stage, Concrete Operational Stage; the Latency period of Freud also occurs during the Concrete Operational stage; the Genital stage, Formal Operations. Erickson’s stages ad other stage theories follow a similar path. The ages of these stages are also milestones in development, many relating to a child’s focus in relationship to the world and an increasing divestiture of egocentrism with a better understanding of the self and the relationship of the self to others (Schultz, & Schultz, 2008). Cognition is a person’s competencies to describe what they are able to do. Knowing that one can perform a certain behavior does not mean that they will do so. (Cloninger, Friedman, & Schustack, 2010, page 373)…

    • 1372 Words
    • 6 Pages
    Powerful Essays
    Read More

Related Topics