Planned Parenthood Planning Assignment
For my research and message planning assignment, I chose to look further into Planned Parenthood as a non-profit organization. Planned Parenthood is an organization that has been around for over 100 years, as it was founded in October of 1916. Some of the many resources that are offered at these facilities are free or cheap access to women’s reproductive health- including papsmears, mammograms, and STD checks. Other services offered are access to abortion and contraception for all women; this is where the negative perception comes into play. It’s been a long and ongoing battle with separation of church and state, but somehow the the morality issues still play such a damaging role in the perception of what Planned Parenthood is really providing.
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First, I would seek out testimonials from women of all ages, ethnicities, and of services received from Planned Parenthood. Testimonials offer a tangible look into the good that has come from the access to these medical necessities for women and does so in a way that pertains to individuals who respond to pathos. Secondly, I would initiate more interaction and conversation with members of the Congress and try to find resolution or middle-ground in their perceptions of the organization. If communication is flowing and consistent, that is where understanding and new ideas can be …show more content…
There are many celebrities and public figures who already speak out on behalf of Planned Parenthood, and I would work to encourage more of that with the campaign. With this, I would propose a 3-6 part video series, each including a different celebrity figure, to speak towards the benefits of having access to facilities that want to promote women’s health and reproductive rights. I believe that with an organization like this, combating the negative perceptions will be an ongoing battle and new tactics and strategies will have to be addressed often. But, this is where I would start in that process.
In regards to my team, I am responsible for the media strategy presentation. I believe this assignment gave me better insight into what needs to be done for my group project, and I feel confident in the steps my team and I will take to provide a thorough representation of media and social media strategies and
First, I would seek out testimonials from women of all ages, ethnicities, and of services received from Planned Parenthood. Testimonials offer a tangible look into the good that has come from the access to these medical necessities for women and does so in a way that pertains to individuals who respond to pathos. Secondly, I would initiate more interaction and conversation with members of the Congress and try to find resolution or middle-ground in their perceptions of the organization. If communication is flowing and consistent, that is where understanding and new ideas can be …show more content…
There are many celebrities and public figures who already speak out on behalf of Planned Parenthood, and I would work to encourage more of that with the campaign. With this, I would propose a 3-6 part video series, each including a different celebrity figure, to speak towards the benefits of having access to facilities that want to promote women’s health and reproductive rights. I believe that with an organization like this, combating the negative perceptions will be an ongoing battle and new tactics and strategies will have to be addressed often. But, this is where I would start in that process.
In regards to my team, I am responsible for the media strategy presentation. I believe this assignment gave me better insight into what needs to be done for my group project, and I feel confident in the steps my team and I will take to provide a thorough representation of media and social media strategies and