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Planeta Zara

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Planeta Zara
PLANETA ZARA | Production Management | Sara Landa Gonzalez |

TABLE OF CONTENTS

1. Inditex Group …………………………………………………………………...2 1.1 Strategies …………………………………………………………………...2

1 Zara …………………………………………………………………...3 2.2 Business Model …………………………………………………………...3 2.3 Competitive advantage …………………………………………………...3 2.4.1 Short lead time …………………………………………………...4 2.4.2 Lower quantities …………………………………………………...4 2.4.3 More styles …………………………………………………………...4

2 Operations Management …………………………………………………...4 3.4 Develop of goods and services …………………………………………....4 3.5 Process strategy …………………………………………………………...5 3.6 Location strategies …………………………………………………………...5 3.7 Human Resources ……………………………………………………5 3.8 Layout …………………………………………………………………...6 3 Personal Opinion …………………………………………………………...6

Bibliography …………………………………………………………………...7

1. INDITEX GROUP Inditex is a Spanish Corporation and one of the world’s largest fashion retailers. It is made up of almost a hundred companies dealing with activities related to textile design, production and distribution. Its eight store formats: Zara, Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe; boast 5.044 stores in 77 countries. Amancio Ortega is the founder and current president. Of Inditex’s total employees, over 80% of them are part of the retail sales force and 8.5% are in manufacturing, design, logistics, and distribution. The remaining 11.5% are part of the corporate headquarters of Inditex, which is located in Galicia (Spain). Higher profit margins than comparable retailers and a sustainable trend make Inditex very tasty and a good bet for most investors. The picture shows the Inditex financial year from, 1st February to 31st January, of the following year in millions of Euros.

1.1 STRATEGIES Basically, the key of Inditex success is on its

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