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Pizza Hut, Inc Delivery Segment Analysis

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Pizza Hut, Inc Delivery Segment Analysis
Case Study

Pizza Hut, Inc
Delivery Segment Analysis

[pic]

Presented to Professor Abhi Biswas

By Group 4

Amit Huria
Atif Sohel
Chi-Lun Tseng
Chao Liang
Ching-Feng Chen
Ilhan Ertan
Kuo-yen Fu
Nitin Vohra
Nittala Kumar
Sanjay Kukreti
Yualdo Yudoprawiro

MKT6301 Strategy Management Summer 2008

1. Introduction - 3 -
2. Nature of Demand - 3 -
3. Extent of Demand - 4 -
4. Nature of Competition - 5 -
5. Environmental Climate - 7 -
6. Stage of Product Life Cycle - 8 -
7. Cost Structure of Industrial - 9 -
8. Skills of the firm - 11 - 8.1 Marketing skills: - 11 - 8.2 Management skills: - 12 - 8.3 Operations Skills: - 13 - 8.4 R&D skills - 14 -
9. Financial Resources of the Firm - 14 -
10. Marketing Mix Structure - 14 -
11. SWOT analysis - 15 - 11.1 Strengths - 15 - 11.2 Weaknesses - 17 - 11.3 Opportunities - 17 - 11.4 Threat - 18 -
12. Evaluation of Alternatives - 19 - 12.1 Alternative#1 - Delivery & Dine-in in the same store - 19 - 12.2 Alternative#2 - Delivery & Dine-in – Separate stores - 21 -
13. Recommendations - 22 -
14. Plan Of Action: - 23 - 14.1 Dine-in + delivery as one unit for small scale market - 23 - 14.2 Franchise Focused: - 23 - 14.2.1 Encourage Franchise to promote delivery segment: - 23 - 14.2.2 Customized training for Delivery staff: - 24 - 14.3 Customer Focused: - 24 - 14.3.1 Introduction of ValuePak: - 24 - 14.3.2 Introduction of Loyalty Program - 25 - 14.3.3 New Product for the delivery option: - 25 - 14.3.4 Customer Service Center (CSC) system: - 25 - 14.4 Both Customer & Franchise Focused - 26 - 14.4.1 Dine-in discounts for every delivery order - 26 -
15. Summary - 26 -

Introduction

The first Pizza Hut store was established in 1958 by Dan and Frank Carney two college students from Wichita, Kansas. In 1981 Pizza Hut became the largest pizza restaurant chain in the world in both sales and number of restaurant which had a
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