PHO Noodle B Plan FINAL THESIS
Saimaa University of Applied Sciences
Business and Culture, Imatra
Faculty of Tourism and Hospitality
Degree Program in Hotel, Restaurant and Tourism Management
Thien Huong Pham Do
Business Plan for a Vietnamese Restaurant and
Coffee Shop in Helsinki
Thesis 2014
Table of Contents
1 Introduction ................................................................................................. 5
1.1 Aim of thesis .......................................................................................... 5
1.2 Research method ................................................................................... 6
1.3 Theoretical approach ............................................................................. 6
1.4 Limitations .............................................................................................. 6
2 Vietnamese culture, cuisine and beverages ................................................ 7
2.1 Background Information ......................................................................... 7
2.2 Healthy Vietnamese food ..................................................................... 12
2.3 Vietnamese in Helsinki – Finland ......................................................... 14
3 How to make a good business plan? ........................................................ 17
3.1 Business Idea ...................................................................................... 17
3.2 Purpose of the business plan ............................................................... 18
3.3 Company’s background ....................................................................... 19
3.3.1 Location ......................................................................................... 19
3.3.2 Company’s name........................................................................... 19
3.3.3 Mission .......................................................................................... 20
3.3.4 Objectives and Goals
Business and Culture, Imatra
Faculty of Tourism and Hospitality
Degree Program in Hotel, Restaurant and Tourism Management
Thien Huong Pham Do
Business Plan for a Vietnamese Restaurant and
Coffee Shop in Helsinki
Thesis 2014
Table of Contents
1 Introduction ................................................................................................. 5
1.1 Aim of thesis .......................................................................................... 5
1.2 Research method ................................................................................... 6
1.3 Theoretical approach ............................................................................. 6
1.4 Limitations .............................................................................................. 6
2 Vietnamese culture, cuisine and beverages ................................................ 7
2.1 Background Information ......................................................................... 7
2.2 Healthy Vietnamese food ..................................................................... 12
2.3 Vietnamese in Helsinki – Finland ......................................................... 14
3 How to make a good business plan? ........................................................ 17
3.1 Business Idea ...................................................................................... 17
3.2 Purpose of the business plan ............................................................... 18
3.3 Company’s background ....................................................................... 19
3.3.1 Location ......................................................................................... 19
3.3.2 Company’s name........................................................................... 19
3.3.3 Mission .......................................................................................... 20
3.3.4 Objectives and Goals
References: Barringer,B. & Ireland, D. 2006. Entrepreneurship - Successfully Launching New Ventures: Pearson Prentice Hall. Chicken salad, 2013 http://merci-mama.com/new-years-guilt-brings-vietnamese-chicken-salad/ Accessed on 20 September 2014 Diaoconline, 2013