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Pfizer
Principles Of Management

Program / Intake: BCom22 Module: Principles of Management Assignment Number: NA Lecturer: Mr Dipan K Mehta Student ID: 32367669 Program Manager: Hazel Ong

Table Of Content

1.0 Introduction 2.0 SWOT Analysis 3.1 Strengths 3.2 Weaknesses 3.3 Opportunities 3.4 Threats 3.0 Four Functions Of Management 4.5 Planning 4.6 Organizing 4.7 Leading 4.8 Controlling 4.0 Conclusion 5.0 Recommendations 6.0 References

1.0 Introduction

Pfizer is a multi-national pharmaceutical corporation that develops and produces medications for various types of medical conditions. Founded in 1849 by a pair of cousins, Charles Pfizer and Charles Erhart, Pfizer Corporation started of as a fine chemicals manufacturer. It then discovered an antibiotic about a year after it’s founding and have worked towards becoming a research-based pharmaceutical company. Today, Pfizer Corporation has become one of the leading and largest research-based pharmaceutical-manufacturing corporations in the world.

Headquartered in New York, NY, USA, Pfizer Corporation has expanded the company throughout the world including Europe, America and also Asia. Despite having many obstacles throughout the years of expanding throughout the world, Pfizer Corporation managed to stay on as one of the top in the pharmaceutical industry.
2.0 SWOT Analysis

The SWOT Analysis is a tool used by various companies to distinguish and identify the company’s internal strengths and weaknesses as



References: Munshi, M.E.K., Md Hussain, A.K (1999) Principles & Practice Of MANAGEMENT. William, K., Johnson, B. (2004) introducing management : A DEVELOPMENT GUIDE. Mehta, D.K., Principles Of Management Study Guide Böhm, A. (2008) The SWOT Analysis : Seminar Paper Mennen, M. (2007). Innovation & Growth - A Case Study of Pfizer

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