Pet Smart - Internal Analysis
Bach Cao
6) How strong is the company’s competitive position? Present some form of a competitive Strength Assessment for your client and its competitors. Key success factors | Jones & Co | Petco | Petsmart | Co-op | Reputation | 8 | 7 | 8 | 5 | Distribution Relationships | 10 | 10 | 10 | 7 | Product and Service Range | 8 | 8 | 9 | 4 | Financial Resources | 7 | 8 | 10 | 7 | Product Presentation | 10 | 8 | 8 | 8 | Experienced Workforce | 10 | 8 | 8 | 7 | Location | 7 | 9 | 9 | 7 | Totals | 60 | 60 | 64 | 45 |
We picked some important key success factors of the pet industry to evaluate the competitive strategic assessments. Any company which will be success in the pet industry they must have the strengths on its reputation, distribution relationships, product and service range, financial resources, product presentation, experienced workforce, and location. Those characteristics are necessary for a company to success in the pet industry and it is also examined for our competitors such as Petco, Petsmart, and Co-Op in Marysville, Washington State. We make some assumption on the rating for our competitors based on the real situations come with strong explanations. When customers consider to consume a product, the first thing comes up to their mind is the product’s brand name or reputation. Since, our company was in the business for over 30 years, so we are gaining a strong recognition from Marysville’s customers. The store is still generating revenue because we have a good connection with customers and they have a good imagination about our store. On the other hands, Petsmart and Petco are the leaders in the pet industry, and they are national brands recognition. They open their stores everywhere in the US. Apparently, we just examine the reputation in Marysville area, so we all have the same rate of reputation. We are on in the business for over 30 years, and Petsmart and Petco are famous brand in the US, so we think we are in balance
6) How strong is the company’s competitive position? Present some form of a competitive Strength Assessment for your client and its competitors. Key success factors | Jones & Co | Petco | Petsmart | Co-op | Reputation | 8 | 7 | 8 | 5 | Distribution Relationships | 10 | 10 | 10 | 7 | Product and Service Range | 8 | 8 | 9 | 4 | Financial Resources | 7 | 8 | 10 | 7 | Product Presentation | 10 | 8 | 8 | 8 | Experienced Workforce | 10 | 8 | 8 | 7 | Location | 7 | 9 | 9 | 7 | Totals | 60 | 60 | 64 | 45 |
We picked some important key success factors of the pet industry to evaluate the competitive strategic assessments. Any company which will be success in the pet industry they must have the strengths on its reputation, distribution relationships, product and service range, financial resources, product presentation, experienced workforce, and location. Those characteristics are necessary for a company to success in the pet industry and it is also examined for our competitors such as Petco, Petsmart, and Co-Op in Marysville, Washington State. We make some assumption on the rating for our competitors based on the real situations come with strong explanations. When customers consider to consume a product, the first thing comes up to their mind is the product’s brand name or reputation. Since, our company was in the business for over 30 years, so we are gaining a strong recognition from Marysville’s customers. The store is still generating revenue because we have a good connection with customers and they have a good imagination about our store. On the other hands, Petsmart and Petco are the leaders in the pet industry, and they are national brands recognition. They open their stores everywhere in the US. Apparently, we just examine the reputation in Marysville area, so we all have the same rate of reputation. We are on in the business for over 30 years, and Petsmart and Petco are famous brand in the US, so we think we are in balance