Pestle Report on Marks and Spencer
The Marketing Environment Assignment 1
Pestle Analysis on Marks & Spencer
Rachel Pulizzi
Student ID No. 08498890
1st December 2008
Contents
Page 1 – Cover
Page 2 – Contents
Page 3 – Introduction
Page 4 – Political Factors
Page 4 – Economical factors
Page 4 – Sociological Factors
Page 5 – Technological Factors
Page 5 – Legal Factors
Page 5 – Environmental Factors
Page 6 – Conclusion
Introduction Marks & Spencer is a British retailer with over 800 stores in more than 30 countries around the world. It is the largest clothing retailer in the UK, aswell as being a food retailer. Most of it’s domestic stores sell both clothing & food, and since the year 2000 Marks & Spencer have started to expand into other ranges such as homewares, furniture & technology.
Marks & Spencer became the first British retailer to make a pre-tax profit of over £1 billion “BBC News online 1998” Though a few years later Marks & Spencer were hit by the “credit crunch” which has had a dramatic effect on the company as they struggle in the current economical climate.
There are plenty of observers who will claim that Marks & Spencer is dying, and I 'm inclined to agree. I 'm not suggesting that the retail monolith is going bust, or is about to be bought by Wal-Mart and rolled into one brand with Asda. It 's just that the old M&S is dying and a new Marks & Spencer is forming. The latest blow came when Marks & Spencer announced it would sever its cosy, 30-year-old supply agreement with its fourth largest supplier, William Baird. Marks & Spencer first started to buy direct from manufacturers in the Twenties, a rather radical initiative in those days, when wholesalers were taken for granted. Since then, Marks & Spencer has been a mainstay for the UK retail industry. Marks & Spencer’s has increasingly moved overseas in recent years, to take advantage of the higher margins offered.
In this report I am going to be looking at the Political, Economical, Sociological,
Pestle Analysis on Marks & Spencer
Rachel Pulizzi
Student ID No. 08498890
1st December 2008
Contents
Page 1 – Cover
Page 2 – Contents
Page 3 – Introduction
Page 4 – Political Factors
Page 4 – Economical factors
Page 4 – Sociological Factors
Page 5 – Technological Factors
Page 5 – Legal Factors
Page 5 – Environmental Factors
Page 6 – Conclusion
Introduction Marks & Spencer is a British retailer with over 800 stores in more than 30 countries around the world. It is the largest clothing retailer in the UK, aswell as being a food retailer. Most of it’s domestic stores sell both clothing & food, and since the year 2000 Marks & Spencer have started to expand into other ranges such as homewares, furniture & technology.
Marks & Spencer became the first British retailer to make a pre-tax profit of over £1 billion “BBC News online 1998” Though a few years later Marks & Spencer were hit by the “credit crunch” which has had a dramatic effect on the company as they struggle in the current economical climate.
There are plenty of observers who will claim that Marks & Spencer is dying, and I 'm inclined to agree. I 'm not suggesting that the retail monolith is going bust, or is about to be bought by Wal-Mart and rolled into one brand with Asda. It 's just that the old M&S is dying and a new Marks & Spencer is forming. The latest blow came when Marks & Spencer announced it would sever its cosy, 30-year-old supply agreement with its fourth largest supplier, William Baird. Marks & Spencer first started to buy direct from manufacturers in the Twenties, a rather radical initiative in those days, when wholesalers were taken for granted. Since then, Marks & Spencer has been a mainstay for the UK retail industry. Marks & Spencer’s has increasingly moved overseas in recent years, to take advantage of the higher margins offered.
In this report I am going to be looking at the Political, Economical, Sociological,
Bibliography: • BBC News Online • Armstrong, G and Kotler, P (2007) Marketing: An Introduction, 8th Ed. Prentice Hall .