McDonald¶s
Presented byDHIRAJ KUMAR
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PESTLE ANALYSIS
P - Political E - Economic S ± Social / Cultural T - Technological L - Legal E - Environmental
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Industry Founded
Leading Restaurants Chain May 15, 1940 in California; McDonald's Corp. Founder Richard and Maurice McDonald Headquarters Oak Brook, Illinois, U.S. No. of locations 32,000+ worldwide Area served Worldwide Products Fast food Revenue Increase US$ 24.075 billion (2010) Employees 400,000 ( 2010)
McDonalds.com
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Website
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POLITICAL FACTORS
It¶s International operation is highly affected due to individual countries policies enforced by it¶s government. United State and Europe are highly concentrated on health implications on eating fast food. Licensing for it¶s restaurants.
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ECONOMIC FACTORS
Recession Fluctuation in the rate of Raw Materials Taxes levid by the government
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SOCIAL OR CULTURAL FACTORS
Established a good system in determining the need market. Concepts Used1. Consumer behavior product personality 2. purchasing decision
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TECHNOLOGICAL FACTORS
Television advertising Better inventory system Use of modern technology Use of better distribution chain Research And Development Department
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LEGAL FACTORS
Muslim countries require their meat to conform to the Halal requirements of the law. European Union banned the use of genetically modified meat products in their food. Taxation policies, employment standards, and quality requirements Health Laws in European and United States.
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ENVIRONMENTAL FACTORS
Employ non-biodegradable substances for their drinks glasses and Styrofoam coffers for the meals. For which Hong Kong, United States combined against it.
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CONCLUSION
Due to globalization in the business operations of multinational companies individual organisations have greatly affected . To avoid it company needs flexibility in it¶s operations.
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