pestle
an inTroducTion To
PESTLE anaLySiS
SMALL BUSINESS INFORMATION SERIES
February 2011 Edition
>
© Housing Industry Association
February 2011 Edition
>
I
HIA
members:
Have direct access to practical advice and professional assistance including the latest information on technical, regulatory and business matters;
Receive the latest market information on consumer trends, new products and materials; and
Benefit from increased business opportunities through skills development, access to a wide industry network and being actively promoted Australia-wide as being
‘the best in the business’ by their industry association.
For further information on the benefits of
HIA membership or how you can join HIA, go to hia.com.au or call HIA on 1300 650 620.
The content of this guide as provided by Housing Industry
Association Limited (HIA) is practical information of a general nature only for those who are operating, or who have decided to commence, a small business. The information provided is neither financial nor investment advice, and participants should make their own judgment on the application of this information to their own personal circumstances, if necessary, after obtaining accountancy or other professional advice. HIA will not be liable for any loss or damage arising from the actions of any individual based on or relying on any of the information provided in this guide.
AN INTRODUCTION TO PESTLE ANALYSIS
How this guide can help you run your building business
It is easy to get bogged down in the day-to-day running of your business and end up not being able to “see the forest for the trees.”
Every now and again, a business owner should stop, stand back and have a look at the bigger picture. It’s a way of checking that your business is still relevant to the market-place.
The PESTLE Analysis is a technique that can help you do this in a simple and structured way.
What is a PESTLE Analysis?
PESTLE anaLySiS
SMALL BUSINESS INFORMATION SERIES
February 2011 Edition
>
© Housing Industry Association
February 2011 Edition
>
I
HIA
members:
Have direct access to practical advice and professional assistance including the latest information on technical, regulatory and business matters;
Receive the latest market information on consumer trends, new products and materials; and
Benefit from increased business opportunities through skills development, access to a wide industry network and being actively promoted Australia-wide as being
‘the best in the business’ by their industry association.
For further information on the benefits of
HIA membership or how you can join HIA, go to hia.com.au or call HIA on 1300 650 620.
The content of this guide as provided by Housing Industry
Association Limited (HIA) is practical information of a general nature only for those who are operating, or who have decided to commence, a small business. The information provided is neither financial nor investment advice, and participants should make their own judgment on the application of this information to their own personal circumstances, if necessary, after obtaining accountancy or other professional advice. HIA will not be liable for any loss or damage arising from the actions of any individual based on or relying on any of the information provided in this guide.
AN INTRODUCTION TO PESTLE ANALYSIS
How this guide can help you run your building business
It is easy to get bogged down in the day-to-day running of your business and end up not being able to “see the forest for the trees.”
Every now and again, a business owner should stop, stand back and have a look at the bigger picture. It’s a way of checking that your business is still relevant to the market-place.
The PESTLE Analysis is a technique that can help you do this in a simple and structured way.
What is a PESTLE Analysis?