PESTEL Barbados
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PROPOSAL
E X PA N S I O N
BARBADOS
by
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David Straka & Daniel Viglaš
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Table of Contents
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Executive Summary!
3!
PESTEL Analysis of Barbados!
4!
Porter’s Five Forces!
11!
IFAS!
13!
EFAS!
14!
TOWS!
16!
SFAS!
17!
Application!
18!
Entrance Strategy!
19!
Logistics & Distribution!
20!
4P Fundamental Research!
21!
Product!
25!
Price !
26!
Place!
26!
Promotion!
27!
Financial Plan!
30!
Conclusion!
36!
Recommendation!
36!
Sources!
37
Straka & Viglaš
2 of 37
12007064 & 120836310
Executive Summary
!
As a member of Commonwealth Barbados is economically tied to United Kingdom. Not just it is one of the most progressive countries in the Caribbean; furthermore culturally in the sphere of uncertainty avoidance or masculinity. The firm on one hand has to be careful with motivating employees, because its the most problematic factor for doing business there, but on the other hand they can rely, because corruption is there low.
The current situation is very feasible; when considering Porter's five forces the uniqueness of the product and its quality is preventive to the threats of new entrants or substitutes of the product.
In addition, it is wise to use competitive advantage of consistent, tasty and high quality product.
Logistics might be a problem, it is crucial to be reliable and deliver goods on time whenever it is needed. We recommend to hire an expert, who already worked with frozen products and has needed equipment to provide the service. High tourist turnover is the best opportunity for entering the market and for spreading the product across the island. Among all 699 restaurants on the island we chose 24, which will be targeted with the product. Restaurants are 4+ stars, which ensures need for the characteristics, that your product fulfills. Except for inhabitants,
whose
!
!
!
!
!
PROPOSAL
E X PA N S I O N
BARBADOS
by
!
David Straka & Daniel Viglaš
!
!
!
!
!
!
!
Table of Contents
!
Executive Summary!
3!
PESTEL Analysis of Barbados!
4!
Porter’s Five Forces!
11!
IFAS!
13!
EFAS!
14!
TOWS!
16!
SFAS!
17!
Application!
18!
Entrance Strategy!
19!
Logistics & Distribution!
20!
4P Fundamental Research!
21!
Product!
25!
Price !
26!
Place!
26!
Promotion!
27!
Financial Plan!
30!
Conclusion!
36!
Recommendation!
36!
Sources!
37
Straka & Viglaš
2 of 37
12007064 & 120836310
Executive Summary
!
As a member of Commonwealth Barbados is economically tied to United Kingdom. Not just it is one of the most progressive countries in the Caribbean; furthermore culturally in the sphere of uncertainty avoidance or masculinity. The firm on one hand has to be careful with motivating employees, because its the most problematic factor for doing business there, but on the other hand they can rely, because corruption is there low.
The current situation is very feasible; when considering Porter's five forces the uniqueness of the product and its quality is preventive to the threats of new entrants or substitutes of the product.
In addition, it is wise to use competitive advantage of consistent, tasty and high quality product.
Logistics might be a problem, it is crucial to be reliable and deliver goods on time whenever it is needed. We recommend to hire an expert, who already worked with frozen products and has needed equipment to provide the service. High tourist turnover is the best opportunity for entering the market and for spreading the product across the island. Among all 699 restaurants on the island we chose 24, which will be targeted with the product. Restaurants are 4+ stars, which ensures need for the characteristics, that your product fulfills. Except for inhabitants,
whose