Pestel Analysis of Tk Max
Executive Summary Some of the companies have best policies to attract the customers even in economic crisis. But are they really success in doing so. Cutting the prices may be the solutions for a middle class customer to buy goods. This study is going to explain briefly about a retail market that always promises to its customers of giving 60% discount in price. That is T. K. Maxx. Most of the data to complete this study is based on data collected from the official website of T.K. Maxx itself and other website and statistical data. To critically analyze the companies trends, various techniques has been used. For this study 3 techniques PESTEL analysis, Porters Five Force Model and Industry Life Cycle has been used.
Introduction
In UK the first T.K. Maxx was opened in 1994 in Bristol. Till the year 2006 T.K. Maxx open its 210 stores in
All over the UK in present time there are over 238 stores in UK including Ireland and some stores are Germany. T.J. Maxx is the parent company of T.K. Maxx that is located in United State. If we study the history of T.K. Maxx the we need to start from 1919 when the New England Trading Company was founded by the brothers Max and Morris Feldberg in Boston, Massachusetts. After 10 years, Feldberg opened its first retail store and started to sell ladies hosiery. In the mid 1950, Stanley and Sumner who was the next generation of Feldberg established a new company called Zayre discount department. This Zayre stores was providing convenience selection of the family product with outstanding price.
In 1970, Ben Cammarata a talented young merchant built a off-price chain which was working in his leadership. And this is how the T.J. Maxx Company was born. And with success of T.J. Maxx, the company got growth and named TJX Companies Inc. TJX Companies Inc. is one leading off-price retailer in the United State and worldwide. That offers to its customer new fashion, quality with brand name at
Introduction
In UK the first T.K. Maxx was opened in 1994 in Bristol. Till the year 2006 T.K. Maxx open its 210 stores in
All over the UK in present time there are over 238 stores in UK including Ireland and some stores are Germany. T.J. Maxx is the parent company of T.K. Maxx that is located in United State. If we study the history of T.K. Maxx the we need to start from 1919 when the New England Trading Company was founded by the brothers Max and Morris Feldberg in Boston, Massachusetts. After 10 years, Feldberg opened its first retail store and started to sell ladies hosiery. In the mid 1950, Stanley and Sumner who was the next generation of Feldberg established a new company called Zayre discount department. This Zayre stores was providing convenience selection of the family product with outstanding price.
In 1970, Ben Cammarata a talented young merchant built a off-price chain which was working in his leadership. And this is how the T.J. Maxx Company was born. And with success of T.J. Maxx, the company got growth and named TJX Companies Inc. TJX Companies Inc. is one leading off-price retailer in the United State and worldwide. That offers to its customer new fashion, quality with brand name at