Pest Secret Recipe
Political/Legal forces
Malaysia is a multi-racial country and there are around 55% of the population are Malays. In order to serve Islam market, Halal certification is required for food retail industry. In Malaysia, Halal certification can be obtained from the Department of Islamic Development Malaysia (JAKIM 2011). The Halal Food scheme are covered by the production, preparation, handling and storage of the food that will be serve and will be monitor by the JAKIM committee.
According to Malaysia’s Law (Employees’ Provident Fund Act 1991), which we call it as (EPF) is a compulsory contributory of their sfor all employers and employee to contribute to the fund at the rates of 11% for employee and 12% for employer (Kumpulan Wang Simpanan Pekerja 2011) respectively on their monthly wages. Employer and employee of Secret Recipe need to contribute their monthly wages to EPF and they will receive their EPF fund in full at the age of 55 years old.
Economic forces
According to Malaysian Institute of Economic Research (MIER 2011), Malaysia’s GDP is expected to have a moderate 5.2% growth in 2011 which decreased from previous year 7.2% in 2010. It is estimated that Services industry like Secret Recipe to have 5.9% growth in 2011 which is lower compare to 2010, 6.8%.
The inflation of Malaysia could be double to 3.5% this year and currently hitting 3% said by Bank Negara Malaysia. Malaysia is currently trapped in “middle income trap” which a country gets stuck at a relatively comfortable level of income but cannot seem to take the next leap to developed nation status.
The global economic status went deterioration in the Europe and U.S had brought an impact to Asia country like Malaysia to reach depression which soon leads to recession. On March 25, 2011 Bank Negara of Malaysia says that Malaysia is not heading for recession and there will be positive growth for all major economics. Once again the assistant governor of Bank Negara Malaysia (BNM) Dr.Sukhdave Singh
Malaysia is a multi-racial country and there are around 55% of the population are Malays. In order to serve Islam market, Halal certification is required for food retail industry. In Malaysia, Halal certification can be obtained from the Department of Islamic Development Malaysia (JAKIM 2011). The Halal Food scheme are covered by the production, preparation, handling and storage of the food that will be serve and will be monitor by the JAKIM committee.
According to Malaysia’s Law (Employees’ Provident Fund Act 1991), which we call it as (EPF) is a compulsory contributory of their sfor all employers and employee to contribute to the fund at the rates of 11% for employee and 12% for employer (Kumpulan Wang Simpanan Pekerja 2011) respectively on their monthly wages. Employer and employee of Secret Recipe need to contribute their monthly wages to EPF and they will receive their EPF fund in full at the age of 55 years old.
Economic forces
According to Malaysian Institute of Economic Research (MIER 2011), Malaysia’s GDP is expected to have a moderate 5.2% growth in 2011 which decreased from previous year 7.2% in 2010. It is estimated that Services industry like Secret Recipe to have 5.9% growth in 2011 which is lower compare to 2010, 6.8%.
The inflation of Malaysia could be double to 3.5% this year and currently hitting 3% said by Bank Negara Malaysia. Malaysia is currently trapped in “middle income trap” which a country gets stuck at a relatively comfortable level of income but cannot seem to take the next leap to developed nation status.
The global economic status went deterioration in the Europe and U.S had brought an impact to Asia country like Malaysia to reach depression which soon leads to recession. On March 25, 2011 Bank Negara of Malaysia says that Malaysia is not heading for recession and there will be positive growth for all major economics. Once again the assistant governor of Bank Negara Malaysia (BNM) Dr.Sukhdave Singh