Pest analysis Philips
PEST analysis Philips
Philips is an multinational company who operates all over the world. They can choose where they operate and anticipate on each situation. This PEST analysis is about the Netherlands because the Headquarters are in the Netherlands.
Political Factors
The political situation is stable from 1990 till 2010 there has not changed much. When you look at the taxes and the benefits Philips have in the Netherlands. In the Netherlands multinational companies have benefits on taxes also Philips, this is to attract those companies to stay in Holland or to attract foreign multinationals.
Economic Factors
The Economy in the Netherlands is slowly improving as the rest of the world. But the recession was not a threat to Philips. though we are now in a recession or coming out since 1990 there was almost a constant grow what was good on the buying power and expenditure of the consumers this was a good situation for Philips this is stagnated the last years because of the recession.
GDP $652.3 billion
GDP growth -4.3%
GDP per capita $39,000
Inflation (CPI) 1.2%
Labour force 8.33 million
Unemployment 4.1%
Exports $397.6 billion
Imports $358.9 billion
FDI stock $661 billion Philips
Gross external debt $3.733 trillion
Public debt 62.2% of GDP
Revenues $335.4 billion
Expenses $372.5 billion
Economic aid $ 4 bn
Foreign reserves $30.7 billion
Social Factors
The social situation for Philips is not changing because the target market is very broad the changes that happen aren’t affecting Philips. And the years between 1990 till 2010 in the social situation it hasn’t changed in a way that it has an effect on Philips.
Population 16,615,275 Density 397 per km² Growth rate
Philips is an multinational company who operates all over the world. They can choose where they operate and anticipate on each situation. This PEST analysis is about the Netherlands because the Headquarters are in the Netherlands.
Political Factors
The political situation is stable from 1990 till 2010 there has not changed much. When you look at the taxes and the benefits Philips have in the Netherlands. In the Netherlands multinational companies have benefits on taxes also Philips, this is to attract those companies to stay in Holland or to attract foreign multinationals.
Economic Factors
The Economy in the Netherlands is slowly improving as the rest of the world. But the recession was not a threat to Philips. though we are now in a recession or coming out since 1990 there was almost a constant grow what was good on the buying power and expenditure of the consumers this was a good situation for Philips this is stagnated the last years because of the recession.
GDP $652.3 billion
GDP growth -4.3%
GDP per capita $39,000
Inflation (CPI) 1.2%
Labour force 8.33 million
Unemployment 4.1%
Exports $397.6 billion
Imports $358.9 billion
FDI stock $661 billion Philips
Gross external debt $3.733 trillion
Public debt 62.2% of GDP
Revenues $335.4 billion
Expenses $372.5 billion
Economic aid $ 4 bn
Foreign reserves $30.7 billion
Social Factors
The social situation for Philips is not changing because the target market is very broad the changes that happen aren’t affecting Philips. And the years between 1990 till 2010 in the social situation it hasn’t changed in a way that it has an effect on Philips.
Population 16,615,275 Density 397 per km² Growth rate