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Pest Analysis of Telecommunication Industry

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Pest Analysis of Telecommunication Industry
INTRODUCTION OF TELECOMMUNICATION INDUSTRY

Telecommunication is the transmission of messages over significant distances for the purpose of communication. In the modern age of electricity, telecommunications has involved the use of electric means such as the telegraph and telephone, the use of microwave communications and the use of fiber optics.

The telecom industry plays an important role in the world economy and global revenues in 2008 were ~USD 4 trillion, expected to grow at a steep 11% p.a. CAGR over the next 2 years. Almost half (~USD 1.7 trillion) of telecom revenues accrue from service revenue, and analysts believe this is expected to grow significantly to ~USD 2.7 trillion by 2013.

Approximately 20% of the world population has access to the Internet. The telecom industry is vast and offers a wide range of career opportunities on both the hardware and software fronts. These prospects include functional jobs in mobile telephony, internet protocol media systems, wireless communications, GSM, GPRS and CDMA technology, VoIP, data networks and optical networks amongst others.

The global leaders in the field are companies like AT&T, Vodafone, Verizon, SBC Communications and Qwest Communications, who are all trying to take the advantage of the industry’s spiraling growth. The focus of telecom companies going forward is likely to be on leveraging more sophisticated telecommunication platforms like broadband technologies, LAN-WAN inter networking, optical networking, voice over Internet protocol and wireless data service etc.

MARKET SHARE TELECOMMUNICATION COMPANY Sl. No. | Name of Company | Total Sub Figures | Additions in Aug | % Market Share | 1 | Bharti Airtel | 171,846,824 | 1,150,298 | 28.09% | 2 | Vodafone Essar | 144,144,031 | 1,133,024 | 23.56% | 3 | IDEA | 98,441,714 | 2,330,239 | 16.09% | 4 | BSNL | 90,622,219 | 388,057 | 14.81% | 5 | Aircel | 59,191,661 | 602,312 | 9.68% | 6 | Uninor | 27,738,154 | 349,488 | 4.53%

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