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Persuasive Advertisement Analysis

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Persuasive Advertisement Analysis
Danielle DiCapua
English-102
Persuasive Advertisement Analysis
In order to have a successful product, you need two major components, a good quality item and endless advertising. FreeCreditReport.com is one of many promotional advertisements seen on a day-to-day basis throughout our nation. Experian, one of the United States’ major Credit Bureaus created www.FreeCreditReport.com in 2004. Advertisements for FreeCreditReport.com are all over the nation: on billboards, magazines, online, and in television commercials. Currently in the United States there are 9 different commercials for FreeCreditReport.com circulating on numerous channels daily. In these advertisements there are usually three men singing a different jingle about FreeCreditReport.com and what the website can offer many consumers. The advertisement offers anyone the chance to go online and check his or her credit report for free. Every commercial shows a different scenario about how having a poor credit score can affect your life. They also state that having a low credit score can cause major stress on relationships, hurt your pride, and change your quality of life; weather or not you acquire a good job and being able to purchase quality goods. These upbeat jingles provide the message that before making any life-changing decisions or large purchases, you should go online and check your credit scores first.
Each commercial for FreeCreditReport.com has its own theme and jingle to go along with it. Jingles are a great way to promote a product. Commercials with jingles are usually more interesting than ones without. By having a catchy melody, jingles also give the consumer the chance to relate back to the product after time has passed rather than struggle to remember a short catchphrase or slogan. One of the commercials jingle begin with “My mother always told me, dress for the job you want. So why am I dressed up like a pirate in this restaurant? It’s all because some hacker stole my identity. Now

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