perfume industry
Perfume Industry Statistics
Data
Annual global perfume industry sales revenue
$27.5 billion
Annual US perfume industry sales revenue
$5.2 billion
Percent of American women who don’t use perfume
17 %
Number of perfume brands carried by US department stores in 2002
756
Number of perfume brands carried by US department stores in 2010
1,160
Percent of fragrance market held by Coty Inc
13 %
Percent of designer perfume brands priced at over $75
46 %
Percent of celebrity perfume brands priced at over $75
1 % Marketing Project Management
EXECUTIVE SUMMARY
TRENDS
Fragrances achieved strong growth in 2011. After experiencing a steep 7% decline in 2009 and recovering by 2% in 2010, sales of fragrances increased by 8% in 2011. Sales of fragrances declined in 2009 due to the economic downturn, as consumers of all economic levels restricted gift-giving and self-purchasing. With an improving economy, high-income consumers felt comfortable spending on themselves and on others once more. As a result they returned to purchasing discretionary items such as fragrances. In turn, total sales of fragrances increased by 8% in 2011, to reach US$5.8 billion.
COMPETITIVE LANDSCAPE
Coty was the leading player in fragrances in 2011, with a 13% value share, down from 14% in 2010. The company is strong in both mass and premium fragrances. In the mass segment Coty markets a wide range of established strong brands, such as adidas, Jovan and Stetson. It also has a significant presence in the premium segment with its Calvin Klein fragrances. The company has been successful with its Marc Jacobs, Vera Wang and Kenneth Cole fragrances, licensed from successful fashion designers. Celebrity fragrances have been the main focus of the company, as it launched fragrances from Jennifer Lopez, Celine Dion, Sarah Jessica Parker and Tim McGraw. Despite introducing new fragrances such as Beyoncé, Celine Dion
Data
Annual global perfume industry sales revenue
$27.5 billion
Annual US perfume industry sales revenue
$5.2 billion
Percent of American women who don’t use perfume
17 %
Number of perfume brands carried by US department stores in 2002
756
Number of perfume brands carried by US department stores in 2010
1,160
Percent of fragrance market held by Coty Inc
13 %
Percent of designer perfume brands priced at over $75
46 %
Percent of celebrity perfume brands priced at over $75
1 % Marketing Project Management
EXECUTIVE SUMMARY
TRENDS
Fragrances achieved strong growth in 2011. After experiencing a steep 7% decline in 2009 and recovering by 2% in 2010, sales of fragrances increased by 8% in 2011. Sales of fragrances declined in 2009 due to the economic downturn, as consumers of all economic levels restricted gift-giving and self-purchasing. With an improving economy, high-income consumers felt comfortable spending on themselves and on others once more. As a result they returned to purchasing discretionary items such as fragrances. In turn, total sales of fragrances increased by 8% in 2011, to reach US$5.8 billion.
COMPETITIVE LANDSCAPE
Coty was the leading player in fragrances in 2011, with a 13% value share, down from 14% in 2010. The company is strong in both mass and premium fragrances. In the mass segment Coty markets a wide range of established strong brands, such as adidas, Jovan and Stetson. It also has a significant presence in the premium segment with its Calvin Klein fragrances. The company has been successful with its Marc Jacobs, Vera Wang and Kenneth Cole fragrances, licensed from successful fashion designers. Celebrity fragrances have been the main focus of the company, as it launched fragrances from Jennifer Lopez, Celine Dion, Sarah Jessica Parker and Tim McGraw. Despite introducing new fragrances such as Beyoncé, Celine Dion