Pepsi's Marketing Mix
TABLE OF CONTENTS ABSTRACT 2 INTRODUCTION 2 MISSION STATEMENT 3 VISSION 3 ABOUT Pepsi 3 CORPORATE OVERVIEW AND FINANCIAL PERFORMANCE 4 5C ANALYSIS 5 6P’S OF A BUSINESS 8 CREATIVE STRATEGY OF Pepsi 13 DISTRIBUTION SYSTEM 13 SWOT ANALYSIS 14 CONCLUSION 15 ABSTARCT The marketing plan is central to the business plan. Marketing research helps you define your product or service, the target market, and the competition. Pricing your product is an important step that must begin with an understanding of the total cost of the product or service. Markup percentage, gross margin percentage, production costs, non-production costs, and profit must all be considered when deciding price. Promotions and advertising should be planned for at least a year in advance, taking into account seasonal fluctuations, high and low sales times, competitors’ INTRODUCTION Pepsi is currently one of the most successful consumer product company in the world its annual revenue exceeding $30 billion and has more that 480,000employees.pepsi co. inc. has began as a successor to a company incorporated in the 1931known as loft inc. once known as Pepsi cola., the company expanded its business and adopted its current name Pepsi co. after a merger with Frito-lay in 1965.the merger dramatically increased its market potential and set the foundation of company’s tremendous growth. Pepsi co.’s products are recognized and are the most respected all around the globe. They operate main three devisions: beverages ,snack foods and restaurants. In each of these business the Pepsi co. has attained a leadership position as being the world leader in the soft drink bottling . The corporation increasing the success has been based on high standards of performance , marketing strategies, competitiveness, determination, commitment and the personal and professional integrity of their people, product and their business practices. Mission Pepsi is continuously
References: http://www.fixyourmarketing.com/workshops/sixp.htm http://www.missouribusiness.net/sbtdc/docs/marketing.pdf http://www.scribd.com/doc/15434619/Pepsi-Project Phillip Kotler (2004).Marketing management, 11th edition (page 590). Delhi: Pearson Education. http://www.pepsico.com/Company/Our-History.html http://newswiretoday.com/news/57876/ Mickey gill (2006).1000 coke or Pepsi? : 1000 Coke or Pepsi questions to ask your friends? Longwood,FL