Pegasus Airlines
Case Study in Marketing
Pegasus Airlines
Abalajon, Laila Marie
Abellar, Jay Ann
Acosta, Ma. Victoria
Allado, Nile Alric
Anoran, Rayshei
Barbas, Raiza Grace
Tuesday and Thursday, 3:00-4:30pm
June 25, 2013
I. Statement of the Problem
It is a challenge to Pegasus Airlines to provide a sustainable competitive advantage against prevailing competitors and to have the most economical flight opportunities for its customers.
II. Areas of Consideration
A. Strengths
• Offers customer service experience
• Uses efficient management techniques
• Employs creative communication with its customers
• Has developed a specific customer satisfaction policy
• Provides easy access to internal hub
B. Weaknesses
• Instability of the airlines income due to its low cost fair
• They cannot penetrate the international market.
C. Opportunities
• Lack of other airline companies in Turkey.
• Can expand operations to other neighboring countries.
• Has strong word of mouth.
D. Threats
• Entrance of foreign and local competitors
• Expansion of businesses by competitors.
• Economic instability of the country.
• Possibility of another military coup d’état in the country.
III. Formulation of Strategies
A. Alternative Course of Action 1 (ACA 1)
• Expand to new markets.
B. Alternative Course of Action 2 (ACA 2)
• Develop the company brand
C. Alternative Course of Action 3 (ACA 3)
• Create an unforgettable customer experience for the passenger.
IV. Analysis
ACA #1 - Expand to new markets
Pegasus Airlines should open its services of providing a delighting experience to its other people in the four corners of the globe through expanding its flight destinations internationally. Using one of its opportunities, Pegasus Airlines could establish destinations to key cities in countries where its major competitor has no destination. The best example is Australia. They could have direct flights from its main hub to major cities in Australia like
Pegasus Airlines
Abalajon, Laila Marie
Abellar, Jay Ann
Acosta, Ma. Victoria
Allado, Nile Alric
Anoran, Rayshei
Barbas, Raiza Grace
Tuesday and Thursday, 3:00-4:30pm
June 25, 2013
I. Statement of the Problem
It is a challenge to Pegasus Airlines to provide a sustainable competitive advantage against prevailing competitors and to have the most economical flight opportunities for its customers.
II. Areas of Consideration
A. Strengths
• Offers customer service experience
• Uses efficient management techniques
• Employs creative communication with its customers
• Has developed a specific customer satisfaction policy
• Provides easy access to internal hub
B. Weaknesses
• Instability of the airlines income due to its low cost fair
• They cannot penetrate the international market.
C. Opportunities
• Lack of other airline companies in Turkey.
• Can expand operations to other neighboring countries.
• Has strong word of mouth.
D. Threats
• Entrance of foreign and local competitors
• Expansion of businesses by competitors.
• Economic instability of the country.
• Possibility of another military coup d’état in the country.
III. Formulation of Strategies
A. Alternative Course of Action 1 (ACA 1)
• Expand to new markets.
B. Alternative Course of Action 2 (ACA 2)
• Develop the company brand
C. Alternative Course of Action 3 (ACA 3)
• Create an unforgettable customer experience for the passenger.
IV. Analysis
ACA #1 - Expand to new markets
Pegasus Airlines should open its services of providing a delighting experience to its other people in the four corners of the globe through expanding its flight destinations internationally. Using one of its opportunities, Pegasus Airlines could establish destinations to key cities in countries where its major competitor has no destination. The best example is Australia. They could have direct flights from its main hub to major cities in Australia like