Peapod Report
CURRENT MISSION
The company’s current mission is to be the world 's leading and preferred provider of interactive grocery shopping services. Peapod Inc. is committed to providing genuine value to its customers by providing: • On line shopping services where customers can shop 24 hours a day 7 days a week.
• Top quality products : fresh meat , deli , produce , bakery goods , name brand packaged foods , households items and health and beauty products.
• Deliveries on the same day or next day at a time chosen by the customer.
CURRENT OBJECTIVES
As explicitly stated in the case, current objectives are as follows:
• To attract more users and retain the business of current users.
• To increase the frequency with which users place orders and increase the average order size.
• To enhance awareness of the Peapod brand name.
• To keep investments and fulfillment costs down.
PEAPOD INC. CURRENT STRATEGIES
The central thrust of Peapod’s strategy is to build and strengthen the company’s long-term competitive position. The company has forged a series of strategies both in the market and internally that are capable of producing sustainable competitive advantage. The company has opted to adopt a new order fulfillment business model using a local company-owned, company operated central distribution warehouse to store, pick, and pack customer orders for delivery.
• The company utilizes an easy-to-use website with highly functional features which encourages repeat purchasers and differentiates Peapod from other e-tailers. Customer can search for products utilizing various ways such as browsing by aisles, product search by brand name or category, product category alphabetically or by price, nutritional content, and sales items, among others.
• In order to achieve it’s marketing objectives of attracting more users, retaining business of current users, increase frequency with
The company’s current mission is to be the world 's leading and preferred provider of interactive grocery shopping services. Peapod Inc. is committed to providing genuine value to its customers by providing: • On line shopping services where customers can shop 24 hours a day 7 days a week.
• Top quality products : fresh meat , deli , produce , bakery goods , name brand packaged foods , households items and health and beauty products.
• Deliveries on the same day or next day at a time chosen by the customer.
CURRENT OBJECTIVES
As explicitly stated in the case, current objectives are as follows:
• To attract more users and retain the business of current users.
• To increase the frequency with which users place orders and increase the average order size.
• To enhance awareness of the Peapod brand name.
• To keep investments and fulfillment costs down.
PEAPOD INC. CURRENT STRATEGIES
The central thrust of Peapod’s strategy is to build and strengthen the company’s long-term competitive position. The company has forged a series of strategies both in the market and internally that are capable of producing sustainable competitive advantage. The company has opted to adopt a new order fulfillment business model using a local company-owned, company operated central distribution warehouse to store, pick, and pack customer orders for delivery.
• The company utilizes an easy-to-use website with highly functional features which encourages repeat purchasers and differentiates Peapod from other e-tailers. Customer can search for products utilizing various ways such as browsing by aisles, product search by brand name or category, product category alphabetically or by price, nutritional content, and sales items, among others.
• In order to achieve it’s marketing objectives of attracting more users, retaining business of current users, increase frequency with