Preview

Peace of Cake

Powerful Essays
Open Document
Open Document
4209 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Peace of Cake
BUSINESS PLAN

PEACE OF CAKE, LLC
234 JUDD ROAD SOUTHBURY, CT 06488 (203) 262‐3200 www.epomp12.skills21schools.org “Nourishing the Earth One CUPCAKE at a Time!”
SUBMITTED: MAY, 2012

TABLE OF CONTENTS
1.0 EXECUTIVE SUMMARY

PAGE(S) 3 3 3 3 3 4 4 4 4

1.1 Introduction……………………………………………………………………………………. 1.2 The Company………………………………………………………………………………….. 1.3 Goals and Objectives………………………………………………………………………. Philanthropic Goals……………………………………………………………………. Business Goals……………………………………………………………………………. Strategic Goals……………………………………………………………………………. 1.4 Our Product……………………………………………………………………………………. 1.5 Mission Statement………………………………………………………………………….. 1.6 The Market……………………………………………………………………………………..

2.0 COMPANY SUMMARY 2.1 Company Ownership………………………………………………………………………… 5 2.2 Company History……………………………………………………………………………… 2.3 Company Location……………………………………………………………………………. 3.0 SITUATION ANALYSIS 3.1 SWOT Analysis………………………………………………………………………………….. 6 3.2 Environmental Scan………………………………………………………………………….. 7-8 4.0 MARKETING ANALYSIS SUMMARY 4.1 Market Segmentation………………………………………………………………………. 9 4.2 Target Market Segment Strategy……………………………………………………… 10 4.3 Marketing Mix………………………………………………………………………………….. 10-11 4.4 Market Trends/Growth……………………………………………………………………… 11 4.5 Competition Research………………………………………………………………………. 11 4.6 Sustainable Competitive Advantage………………………………………………….. 12 5 5

TABLE OF CONTENTS……..continued
5.0 WEB PLAN SUMMARY 5.1 Website Development Requirements…………………………………………… 5.2 Web Marketing Strategy……………………………………………………………….. 6.0 MANAGEMENT SUMMARY 6.1 Organizational Structure………………………………………………………………… 6.2 Management Team/Company Structure………………………………………… 6.3 Personnel Plan/Job Descriptions……………………………………………………… 7.0 FINANCIAL PLAN 7.1 Start Up Costs………………………………………………………………………………… 7.3 Revenue/Expenditure 4 year Forecast…………………………………………….. 7.4 Break Even Analysis……..…………………………………………………………………. 7.5 Funding
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Capstone Project – Critical Risks Assessment and Milestones Schedule
    • 2105 Words
    • 9 Pages

    Capstone Project – Critical Risks Assessment and Milestones Schedule

    A typical analysis seeks to answer two general questions: Where is the organization now, and in what direction is the organization headed? Factors studied in order to answer these questions are the social and political developments impacting on marketing strategy, competitors, technological…

    • 2105 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Better Essays

    Strategic Plan, Part I: Conceptualizing a Business
    • 1079 Words
    • 5 Pages

    Strategic Plan, Part I: Conceptualizing a Business

    A successful strategic plan must be based on the company 's mission, vision, and values. The purpose of this paper is to define a selected business, products, services, and customers by creating a mission statement. In addition, this paper contains a vision for the organization that demonstrate the expected future for the business, and it will define the company values considering important topics such as culture, social responsibility, and ethics. It will also analyze how the vision, mission, and values guide the company 's strategic direction. Finally, it will evaluate how the company address customers needs and how competitive advantage will be achieved.…

    • 1079 Words
    • 5 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Individual Strategic Plan: Conceptualizing a Business
    • 344 Words
    • 2 Pages

    Individual Strategic Plan: Conceptualizing a Business

    Create a vision for this organization that clearly demonstrates your decision on what you want your business to become in the future.…

    • 344 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Strategic Plan Part 1-Integrated Business 475
    • 513 Words
    • 3 Pages

    Strategic Plan Part 1-Integrated Business 475

    Create a vision for this organization that clearly demonstrates your decision on what you want your business to become in the future.…

    • 513 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Emanuel Medical Center Situational & Decision Analysis
    • 47712 Words
    • 191 Pages

    Emanuel Medical Center Situational & Decision Analysis

    Table of Contents Situational Analysis Appendices External Analysis Appendix A: S.W.O.T. Analysis Appendix B: External Trend/Issue Analysis Appendix C: Environmental Trends/Issues Plot Appendix D: Stakeholder Map Appendix E: Service Area Profile Appendix F: Service Area Structural Analysis Appendix G: Service Area Competitor Analysis Appendix H: Critical Success Factor Analysis Appendix I: Mapping Competitors Appendix J: Synthesizing the Analysis Internal Analysis Appendix K: Financial Analysis Appendix L: Value Chain Strengths and Weaknesses Appendix M: Value Chain Competitive Advantages Relative to Strengths Appendix N: Value Chain Competitive Disadvantages Relative to Weaknesses Appendix O: Strategic Implications of Strengths and Weaknesses References Decision Analysis Decision Analysis Appendices Appendix P: Directional Strategies Appendix Q: Adaptive Strategies Appendix R: Market Entry Strategies Appendix S: Strategic Positioning Appendix T: Value-Chain Funcations References 1 2-11 12-13 14-17 18-29 30-36 37-50 51-60 61-66 67 I-VII…

    • 47712 Words
    • 191 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Strategic Management and Business Model
    • 378 Words
    • 2 Pages

    Strategic Management and Business Model

    A successful strategic plan must be based on the company's mission, vision, and values. The purpose of this paper is to define a selected business, products, services, and customers by creating a mission statement. In…

    • 378 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Case Analysis: Company’s Goals
    • 773 Words
    • 3 Pages

    Case Analysis: Company’s Goals

    Company: What are the company’s goals and what measures will be used to determine if they are on track?…

    • 773 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    Strategic Planning Model for Homeless Shelter
    • 1038 Words
    • 5 Pages

    Strategic Planning Model for Homeless Shelter

    An organization’s mission statement is an opportunity to convey in a concise and compelling way the difference the organization is aiming to make in the world. Stakeholders want to be part of making this happen and they want the organization to be remembered for this in the future. Thompson et al 2005 states a strategic vision…

    • 1038 Words
    • 5 Pages
    Better Essays
    Read More
  • Good Essays

    Bus475 Strategic Plan Part 1 Business Plan
    • 994 Words
    • 4 Pages

    Bus475 Strategic Plan Part 1 Business Plan

    When establishing a successful business, no matter how big or small, one monitors progress, assesses results, and develops new programs. One must determine what they want the company to be, produce, and accomplish. Several things have to be determined for the purpose of the business or organization. For example creating a vision, mission. and values statement allows the organization and its customers to identify what the company believes in, what they want to do, and where their long term goal is. Another important component of a successful business is a strong strategic plan. One company that can benefit by re-defining their vision, mission, and values statement…

    • 994 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Vision Statement for Meals on Wheels, Module 6
    • 771 Words
    • 4 Pages

    Vision Statement for Meals on Wheels, Module 6

    The creation of a vision statement can be the detrimental factor of the company’s success. It not only shows the current status of the company but it also guides the audience on where the company wants to go in its future. A Vision Statement is oftentimes the signature of a company indicating what their “dream” was, when they opened up their business. A vision is that of the owner and what he/she wanted to achieve by owning and operating that business. In order to complete this vision, a mission statement will follow the vision and complete the businesses purpose of existence. A mission statement, on the other hand, handles the overall aim of the business. It oftentimes expresses its…

    • 771 Words
    • 4 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Kraft Foods
    • 6644 Words
    • 27 Pages

    Kraft Foods

    Kraft (the company) did very so far in the foods and beverage market in Canada. The company was planning to launch the new coffee pods. However, the company was not very sure about the launching time point. Whether launching immediately after American launching plan or just waiting for the results of American market became decision-maker’s dilemma. The purpose of this report was to propose an appropriate recommendation to Kraft, assisting the company to achieve its objectives and goals both in short and long term.…

    • 6644 Words
    • 27 Pages
    Powerful Essays
    Read More
  • Good Essays

    Case Study: Business Plan For Buffalo Wild Wings, Inc.
    • 1642 Words
    • 7 Pages

    Case Study: Business Plan For Buffalo Wild Wings, Inc.

    Buffalo Wild Wings Grill and Bar was created in 1981 by Kent and Ohio who coming up with the idea that build a restaurant with New York-style Buffalo wings. Today, Buffalo Wild Wings Grill & Bar is one of the Top 10 Fastest-Growing Restaurant Chains in the country. Currently,…

    • 1642 Words
    • 7 Pages
    Good Essays
    Read More
  • Powerful Essays

    Business Case Study: 02B – Capstone Center
    • 3786 Words
    • 16 Pages

    Business Case Study: 02B – Capstone Center

    Love on a Plate Café ensures that all guests are treated with respect and dignity they deserve. Love on a Plate Cafe is committed to using the finest ingredients for recipes in order to deliver the best quality food for our guest. Love on a Plate Cafe takes pride in providing a dining experience that our guest will not forget while providing a clean establishment for our customers. Love on a Plate Café plans to provide our guest with a sophisticated, sensual, casual dining experience for Pasadena’s citizens and visitors who frequent the city 's casual dining…

    • 3786 Words
    • 16 Pages
    Powerful Essays
    Read More
  • Good Essays

    an overview of marketing
    • 749 Words
    • 3 Pages

    an overview of marketing

    1. Are the corporate objectives clearly stated and do they lead logically to the marketing objectives?…

    • 749 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Strategic Intent
    • 921 Words
    • 4 Pages

    Strategic Intent

    Traditional competitor’s analysis is far too outdated in order to measure the continuously changing global market and develop organizations sustainable strategic intent (Hamel& Prahalad 1989). The organizations inside and outside scope of constantly changing global market have developed dramatic impact to the organizations, causing difficult to develop sustainable competitive advantages. Thus the organizations have to widen their vision to all possible competitors in order to incorporate and develop competitive advantages leading the firm’s success. By firms continuously reviewing and comprehending competitor’s strategic intent and their SWOTs analysis gives strong vision to changing global market and ideal to where the firms should be leading to Curtis et al (2006). This will result in firms developing sustainable competitive advantages in continuously changing global market. Furthermore by understanding competitor’s internal strength and weakness, by overpowering them contributes to firms broadening their view of future global market place and understanding there strategic intent can turn into firm’s development of their own sustainable strategic intent and competitive advantages (Grant 2003). As a result acquisition of the broad view of all the possible potential competitors and global market, by comprehending and studying competitors SWOTs and strategic intent allows success in firms in global market through gaining sustainable competitive advantages Grant (2003). However, if the firm’s vision of the changing global market place and competitors is narrow it may causes firms to be defeated their opportunities in gaining competitive advantages in global market place and also their current market position (Chandrapeakaikul 2008). Firms’ having narrow vision prevents them to comprehend the changing global market and visualize the future global market place, which leads to firms fail achieving sustainable strategic intent and success.…

    • 921 Words
    • 4 Pages
    Good Essays
    Read More

Related Topics