Recent scholarships have revealed that risk communication continues to be used in differentcontexts due to its provisional nature (Arlikatti, Taibah & Andrew, 2016; Holtzhausen, & Zerfass, 2015).It has been usedby health practitioners to communicate health emergencies. …show more content…
However, Nurse, Creese, Goldsmith, & Lamberts, (2011) have pointed that there is no one size fits all communication strategy.Several risk communication strategies have been proposed by risk communication scholars; some of these approaches are participatory risk communication strategy; probability risk communication strategy; contextualized approach crisis communication strategy; care communication strategy consensus communication strategy; public relations; stakeholder relations; outrage communication; technocratic risk …show more content…
When an organization adopts the probability risk communication strategy, risk information is presented through numerical formats like frequencies, numbers, relative risks or odds. In addition, proponents of probability risk communication strategy have argued that risk communication can also be calculated and evaluated through scientific methodologies in order to ascertain the degree of risk. In recent years probability risk communication has been criticized by scholars and risk communication experts who have argued that this form of risk communication is not participatory as compared participatory risk communication