Pantheon Motors Company Case Study: Xuzhou Hui Kung Company
INTRODUCTION
Xuzhou Huifeng Company is a Jiangsu building material manufacturer and estate developer which committed to producing material of high quality and enhanced specifications for an affordable price, taking full advantage of the current economic climate.
The company’s first lower medium model called the “Xio” is to be released this year and sold in two European markets; Germany and UK. We will be targeting this model at young professionals and young families.
With recent emphasis on manufacturers to act more ethically, Pantheon Motors Company is dedicated to support its core values: continue to improve to produce high quality, affordable cars whilst minimising negative impacts on the environment.
Below is Pantheon Motors Company’s …show more content…
We will sell our first lower-medium car “Xio” to both sub-groups with different sales and promotion strategy in UK and Germany. PMC will only focus on this segmentation market for at least five years to maximise profit.
Evaluation of scale and development
“New car registrations in the European Union fell 10.8% in September compared with the same month last year, providing a darkening consumer backdrop to another day of mounting speculation that Spain is close to seeking a formal bailout. The euro zone’s fourth largest economy was the second worst performer in figures published by the European Automobile Manufacturers' Association, posting a 36.8% slump in sales that was surpassed only by Greece, with a fall of 48.5%.
However, analysts said the main point of concern in the ACEA data was the confirmation of a slowdown in northern Europe, where the UK was the only bright spot with a sales increase of 8.2%. Elsewhere, even the continent's strongholds are struggling with Germany posting a decline of 10.9%, followed by a slump of more than a quarter in the Netherlands and 18% in France. Total new registrations in the EU were just under 1.1m, compared with 1.23m in the same period last year.” (The Guardian, Milmo, …show more content…
We will take the following steps to minimise these threats:
Keep a good relationship with the suppliers and also develop a multi-channel supply chain
Provide high quality products which attract consumers
To compete with competitors, PMC needs to improve continuously through our Research and Development
PMC will observe on the price of potential substitutes, such as buses and trains, to evaluate market behaviour and adjust accordingly
2.0 FINDINGS
2.1 Company
Xuzhou Huifeng Company is a Jiangsu building material manufacturer and estate developer which committed to producing material of high quality and enhanced specifications for an affordable price, taking full advantage of the current economic climate.
The company’s first lower medium model called the “Xio” is to be released this year and sold in two European markets; Germany and UK. We will be targeting this model at young professionals and young families.
With recent emphasis on manufacturers to act more ethically, Pantheon Motors Company is dedicated to support its core values: continue to improve to produce high quality, affordable cars whilst minimising negative impacts on the environment.
Below is Pantheon Motors Company’s …show more content…
We will sell our first lower-medium car “Xio” to both sub-groups with different sales and promotion strategy in UK and Germany. PMC will only focus on this segmentation market for at least five years to maximise profit.
Evaluation of scale and development
“New car registrations in the European Union fell 10.8% in September compared with the same month last year, providing a darkening consumer backdrop to another day of mounting speculation that Spain is close to seeking a formal bailout. The euro zone’s fourth largest economy was the second worst performer in figures published by the European Automobile Manufacturers' Association, posting a 36.8% slump in sales that was surpassed only by Greece, with a fall of 48.5%.
However, analysts said the main point of concern in the ACEA data was the confirmation of a slowdown in northern Europe, where the UK was the only bright spot with a sales increase of 8.2%. Elsewhere, even the continent's strongholds are struggling with Germany posting a decline of 10.9%, followed by a slump of more than a quarter in the Netherlands and 18% in France. Total new registrations in the EU were just under 1.1m, compared with 1.23m in the same period last year.” (The Guardian, Milmo, …show more content…
We will take the following steps to minimise these threats:
Keep a good relationship with the suppliers and also develop a multi-channel supply chain
Provide high quality products which attract consumers
To compete with competitors, PMC needs to improve continuously through our Research and Development
PMC will observe on the price of potential substitutes, such as buses and trains, to evaluate market behaviour and adjust accordingly
2.0 FINDINGS
2.1 Company