Panera Bread Executive Summary
Summary: Panera Bread Company is an expanding chain of bakery-café restaurants throughout the United States that targets urban workers and suburban dwellers. Panera is known for its fresh baked goods, made to order sandwiches with the company’s fresh bread, salad, custom roasted coffees, and other café beverages.
Opportunity: Panera bread can increase sales by targeting families for meals during breakfast and dinner hours.
Strategy: Panera may inform customers of food specials during the times the customers would not normally attend. A coupon will be given to the customers along with the receipts. With these coupons, customers will inform others through the “word-of mouth” technique. Panera can target families into the market to come
Opportunity: Panera bread can increase sales by targeting families for meals during breakfast and dinner hours.
Strategy: Panera may inform customers of food specials during the times the customers would not normally attend. A coupon will be given to the customers along with the receipts. With these coupons, customers will inform others through the “word-of mouth” technique. Panera can target families into the market to come