Preview

POM Wonderful Cons

Powerful Essays
Open Document
Open Document
1117 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
POM Wonderful Cons
Summary of the Rule

The Food and Drug Administration (FDA) is proposing the rule “Food Labeling; Revision of the Nutrition and Supplement Facts Labels”. This rule was created to provide updated nutritional information on the labels, which is consistent with current data on associations between nutrients and chronic diseases and reflects current public health conditions in the United States. The FDA is proposing the rule to change how nutrition information is introduced to consumers. There have been many changes related to nutrition regulations, which include the declaration of nutrients, the format of nutrition labeling, and permit for particular specified products to be exempt from nutrition labeling.

Description of the groups

The Wisconsin
…show more content…
Therefore, it would worsen the economic situation for individual cranberry growers. The WSCGA is asking for an exception for distasteful foods like cranberry. Thus, it can be said that this comment is logical and feasible.

Comment from the POM Wonderful

The second comment that will be reviewed is from the POM Wonderful. The POM Wonderful is a private company, which sells beverages and fruit extracts, and their main product is pomegranate juice.

The POM Wonderful disagree with a few changes from the Food and Drug Administration supplemental proposal. Firstly, they believe that the Daily Reference Value for added sugars should be based on more reliable evidence such as the Institute of Medicine’s dietary reference intake report rather than relying on the 2015 DGAC report, which is still under review and not yet finalized (POM, 2). Secondly, the POM Wonderful thinks that the FDA should review the definition for “added sugars”, which currently claims that fruit juice concentrates contain added sugars (POM, 2). Therefore, their submitted comments are clear, understandable, and do not contain any
…show more content…
Equally, the POM Wonderful does not add any support for their second claim, but believes that the current proposed definition will negatively impact the consumer understanding of the benefits of 100% fruit juice, such as Vitamin C and Potassium (POM, 2). The main motivation of this comment is to help consumers understand the advantages of drinking concentrated forms of juice because the current rule makes them to believe that it is not beneficial to drink juice. Another motivation might be to maintain their sales and earnings, which may fall if the rule is

You May Also Find These Documents Helpful

  • Best Essays

    If PepsiCo were a country, the size of its economy—sixty billion dollars in revenues in 2010—would put it sixty-sixth in gross national product, between Ecuador and Croatia. Many studies point to the ubiquity of high-calorie, low-cost processed foods and drinks as one of the major drivers of this condition. Snacks, in particular, play a role in childhood obesity, which is growing even faster than obesity in adults. Americans consume about fifty gallons of soda a year, more than four times the average per-capita consumption sixty years ago. Americans also ingest about thirty-four hundred milligrams of sodium per day, twice the recommended amount; sodium has long been linked to high blood pressure. almost half of PepsiCo’s business is overseas (thirty per cent of it in developing countries), foreign markets eventually tend to follow U.S. trends. The markets of the future may well be in “packaged nutrition”—in enriched products like PepsiCo’s SoBe Lifewater, which contains vitamins, and in its pricey Naked line of fruit juices and smoothies, which contain antioxidants. Another growing category is “functional” foods and beverages, like varieties of the sports drink Gatorade, which PepsiCo markets for specific physiological or metabolic attributes. (Thanks to Gatorade’s new “fit series,” you can drink G1 Prime before you work out, G2 Perform during your…

    • 1756 Words
    • 8 Pages
    Best Essays
  • Good Essays

    Understanding food labels is essential knowledge for eating healthily and for making sure that the proper nutrients are available in the food we consume every day. Nearly every packaged food item purchasable in the United States is labeled with the nutritional value by the Food and Drug administration. A few key elements exist to help us understand the nutrition on these labels.…

    • 608 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Sunshine Fruit Juices employs 100 people in its Queensland factory and supplies juice to large supermarket chains in Asia and North America. Customers have recently complained that the product has been damaged and bottles have been wrongly labelled. An increase in industrial disputes has also occurred due to a number of recent workplace accidents and demands from employees for higher wages.…

    • 2020 Words
    • 7 Pages
    Good Essays
  • Good Essays

    Hawain Punch

    • 1006 Words
    • 5 Pages

    The U.S. fruit juice and juice drink constitutes of 4.7 of the total 185.5 gallon of beverage consumed annually. These corporates four distinct varieties of fruit juice and juice drinks; 100% juices which may be either be 100% made from fruits or 100% made from concentrates. 100% juices form the largest share market with its share capital comprising of 54.9% of the total fruit drink and juice drink; the other is nectars which comprises of from 25% to 99% fruit juices and is manufactured from concentrated juices or fruit pulps. Nectar accounts for 6.1% of the total fruit juice and juice drink market; juice drinks that comprise of up to 25% juice and; fruit-flavored drinks which contains no juice content. Fruit-flavored drinks are the lowest ranked in terms of market share in the fruit juice and juice drink market with 5.3% of the total share.…

    • 1006 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Similarly, in order to persuade the message receivers, and give them a logical and a reasonable argument, the Logos in this case was represented by a single message, large, visible, and well centered on the package “100 % Orange Pure and Natural” as a reminder of the health benefits of fresh orange juice and the nutritional values Tropicana‘s customers are expecting.…

    • 367 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    understanding food labels

    • 620 Words
    • 5 Pages

    Discuss the six key food label facts presented in the “How to Understand Nutritional Food Label” article that can help consumers understand food labels more effectively.…

    • 620 Words
    • 5 Pages
    Satisfactory Essays
  • Good Essays

    The author who is the experimenter, felt ‘filling’ by perceiving the juice in SW would be sufficient and good enough to drink. But when that same…

    • 825 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Would not be better to consume a bottle of orange juice with a banana and a tuna sandwich? This could also save money from your pocket and the most important thing is that satisfy your needs as a consumer while eating healthy. I was surprise of how Stephen Sanger, head of General Mills, answer to the problem. I can see his point of view because as being one of the most affected he could a huge amount of sales by changing General Mills products’ taste and ingredients. On the other hand, there must something he can do about the problem and not just simply sit back and do nothing.…

    • 537 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    3. List any of the food samples that tested positive for more than one type of…

    • 384 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Food Labels

    • 554 Words
    • 3 Pages

    Discuss the six key food label facts presented in the “How to Understand Nutritional Food Label” article that can help consumers understand food labels more effectively.…

    • 554 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Drinks labeled as dietary supplements have to report any case of incident pertaining to their product but drinks listed as “conventional food” do not. Also in the way dietary supplements have to list the quantity of ingredients in their beverage but “conventional food” don’t have to warn their consumers about their intake of caffeine or taurine. Large companies like Red Bull and monster have been hiding under these clauses for over five years while they have consumers die because of their products. Also in the nutrition facts these companies make their drink look a lot less than they really are, in several twelve to twenty four fluid ounce drinks contain two to three serving sizes per can. So what the nutrition facts are telling you is that the number under sugar carbs and sever other ingredients are either two to three times more than what are listed. Due to this these major companies have been sued for false advertising but were never apprehended of the offense and got away with several lawsuits.…

    • 628 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Through hearings and expert testimony of doctors and scientists of the day, they developed a single, population wide guide that applied to all individuals regardless of their risk or needs. They labeled it the “Dietary Guidelines for Americans” and in 1990 advised that it be reviewed and updated every 5 years by the United States Department of Agriculture and the Department of Health and Human Services (Rowe et al., 2011). This overarching guidance suggested that all citizens should eat a diet that reduced fat and cholesterol from animal products such as meat, whole milk, eggs, and butter and instead consume more grains, cereals, vegetable oils, fruits and vegetables. However, when Americans began to replace fat with starches and sugars were used to compensate for the lack of flavor in foods, not only did the rate of diseases such as diabetes increase but so did the rate of obesity. Food business used the guidelines to promote these starchy, sugary products as “healthy” according to the government. The guidelines have since been reworked with extensive science to become a complicated extension document no longer intended for consumers but for guidance for food manufactures and professionals only to be used for translating health initiatives to the…

    • 860 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Bussiness

    • 955 Words
    • 4 Pages

    In Australia, when a change to the food laws, food additives or novel ingredients is required, a submission is made to the government regulatory authority, Food Standards Australia and New Zealand (FSANZ). This submission generally comprises of a review of the literature, giving the background to this change, comparing this change with the situation in other countries, and reviewing the literature for possible adverse affects on humans. Submissions are generally made by a company wishing to change the food laws, and they present evidence to support their claim that this addition is safe, and poses no threat to the health of the population. The submission is then open to public comment where other interested parties might refute the evidence and present a different case.…

    • 955 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Globalization Nestle

    • 3801 Words
    • 16 Pages

    Food Standard Agency, Food Labelling Regulations Guidance Notes, Thursday 27 February 2003 found at accessed on (01.12.2010).…

    • 3801 Words
    • 16 Pages
    Powerful Essays
  • Good Essays

    Marketing Plan- Yogreek

    • 1581 Words
    • 7 Pages

    The Need: In today’s fast moving, yet increasingly health conscious society, the need for a healthy and convenient product without sacrificing taste is becoming greater than ever.…

    • 1581 Words
    • 7 Pages
    Good Essays