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PETA: People For The Ethical Treatment Of Animals

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PETA: People For The Ethical Treatment Of Animals
Companies and service providers use commercials and advertisements to persuade customers to buy their products over any other. Advertisements are not just meant to sell the products. They make the audience feel happiness, guilt, fear, and so on- feelings that structure the way customers interpret the ad. Companies use different ways to persuade the customers to buy their products such as, casting celebrities and using profound slogans. PETA (People for the Ethical Treatment of Animal), an organization to serve animal rights, tries to spread awareness to stop consuming meat products by appealing people’ ethos and pathos.

The advertisement shows Angela Simmons as their main icon, covering herself with only leaves around her and holding an apple.
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