P5: Explain How and Why Groups of Customers Are Targeted for Selected Products.
Explain how and why groups of customers are targeted for selected products.
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The Nivea Company manufactures products with fall into the skin and personal care section with items such as lotions, deodorants, creams, soaps and shaving material. This company was founded in 2007 and is based in Mumbai.
Nivea is currently owned by a German company named Beiersdorf which was founded in 1882 by pharmacist Carl Paul Beiersdorf. In 1900 the new owner developed a water-in-oil emulsion which was then used as a skin cream, this emulsion was the first stable one of its time and proved to be the basis for Nivea.
Nivea have a wide range of products in several different areas such as: • Bath care. • Body care. • Deodorants. • Face care. • Lip care. • Men’s care. • Nivea cream. • Nivea soft. • Sun care.
Nivea provide products which are created to and appeal to people of different ages and genders. Nivea have created sun care for parents to buy to protect their children from sunburn, they also have lip, face and body care which they have attempted to direct towards both men and women. They also have a section for men’s care which provides things such as shaving cream, facial wash and men’s shower gel.
The Nivea company’s target market are adults of both genders but by increasing the variety of their products they have increased the amount of situations where people of the general public would want to have one of their products. They have items used for bath, body, lip, face, hygiene and protection from the sun which contain areas that both men and women may have concerns or issues. Although Nivea do not have a particular target audience they do have branches of their company which do target people of specific genders and ages; such as ‘NIVEA VISAGE’ which carries the strength and support of the ‘NIVEA’ brand and image to the target market of girls aged 13-19.
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BIC is a company
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The Nivea Company manufactures products with fall into the skin and personal care section with items such as lotions, deodorants, creams, soaps and shaving material. This company was founded in 2007 and is based in Mumbai.
Nivea is currently owned by a German company named Beiersdorf which was founded in 1882 by pharmacist Carl Paul Beiersdorf. In 1900 the new owner developed a water-in-oil emulsion which was then used as a skin cream, this emulsion was the first stable one of its time and proved to be the basis for Nivea.
Nivea have a wide range of products in several different areas such as: • Bath care. • Body care. • Deodorants. • Face care. • Lip care. • Men’s care. • Nivea cream. • Nivea soft. • Sun care.
Nivea provide products which are created to and appeal to people of different ages and genders. Nivea have created sun care for parents to buy to protect their children from sunburn, they also have lip, face and body care which they have attempted to direct towards both men and women. They also have a section for men’s care which provides things such as shaving cream, facial wash and men’s shower gel.
The Nivea company’s target market are adults of both genders but by increasing the variety of their products they have increased the amount of situations where people of the general public would want to have one of their products. They have items used for bath, body, lip, face, hygiene and protection from the sun which contain areas that both men and women may have concerns or issues. Although Nivea do not have a particular target audience they do have branches of their company which do target people of specific genders and ages; such as ‘NIVEA VISAGE’ which carries the strength and support of the ‘NIVEA’ brand and image to the target market of girls aged 13-19.
[pic]
BIC is a company