P3 Unit 16 Business Btec Level 2
Sam Smith
129 Totteridge Close
High Wycombe
Bucks
HP12 7XL
Mr R Bob
12 Rain Avenue
Oxford
HQ14 7HE
9th November 2012
Dear Uncle Bob,
I am writing this letter to you because I am sure that you know that many small businesses in the area have failed, as they did not know their market and I understand that you don’t want me to make this mistake. This is why I want to prove to you that I can make my business successful, by mentioning how I will prepare to market and sell my products/services.
To be able to attract customers, I will ensure that I do my market research correctly, so I can then know who I will be ideally suited to attract. I will ensure that for my customers, I will communicate that makes my business stands out so I can get more customers. I can also get help from market research professionals, who would help me produce from surveys to focus groups, which can lead my business to success. I will need to make sure that the location of my business will be spot on, because the location does matter to the customers of whether they will return again or not. So I have to make sure that my location of my business will be situated in a non-traffic or non-busy area, so there can be lots of customers going in and out. I will make sure that the appearance of the shop will be 100% perfect, so the customers coming in will be satisfied and will be coming again. I will research into what types of cakes or bakery products, people nowadays like, so that can help meet customer’s needs.
To be able to keep my customers, I will study every potential customer contact point and then turn it into a remarkable experience for them to be able to come again. I will make sure that I will acquire customers who will appreciate my products and services and not because they are looking for the lowest price. I can create a customer database with the purchase history, so I can have an approximate figure of how many customers have come into the shop and how many
129 Totteridge Close
High Wycombe
Bucks
HP12 7XL
Mr R Bob
12 Rain Avenue
Oxford
HQ14 7HE
9th November 2012
Dear Uncle Bob,
I am writing this letter to you because I am sure that you know that many small businesses in the area have failed, as they did not know their market and I understand that you don’t want me to make this mistake. This is why I want to prove to you that I can make my business successful, by mentioning how I will prepare to market and sell my products/services.
To be able to attract customers, I will ensure that I do my market research correctly, so I can then know who I will be ideally suited to attract. I will ensure that for my customers, I will communicate that makes my business stands out so I can get more customers. I can also get help from market research professionals, who would help me produce from surveys to focus groups, which can lead my business to success. I will need to make sure that the location of my business will be spot on, because the location does matter to the customers of whether they will return again or not. So I have to make sure that my location of my business will be situated in a non-traffic or non-busy area, so there can be lots of customers going in and out. I will make sure that the appearance of the shop will be 100% perfect, so the customers coming in will be satisfied and will be coming again. I will research into what types of cakes or bakery products, people nowadays like, so that can help meet customer’s needs.
To be able to keep my customers, I will study every potential customer contact point and then turn it into a remarkable experience for them to be able to come again. I will make sure that I will acquire customers who will appreciate my products and services and not because they are looking for the lowest price. I can create a customer database with the purchase history, so I can have an approximate figure of how many customers have come into the shop and how many