An overview of the micro environment concepts.
Summary
An overview of the micro environment concepts are mentioned in this report. It contains fundamental issues of marketing. They are explained in general first and then are described in reference to the company. Hero Honda India ltd India's leading motor cycle company is spoken about. This report explains the issues Hero Honda is facing in India.
Introduction
Marketing is a social and managerial process whereby individuals and groups obtain what they need and want through creating and exchanging products and values with others (KOTLER & ARMSTRONG, 2004)
If a company has to succeed it has to understand the basic concepts of marketing, micro and macro. Firstly, I would speak about marketing in general .i.e. its concepts and fundamental issues in marketing. Secondly, this assignment will talk about nature and level of competition, competitive strategy profile, etc. Finally, I would talk about segmenting, targeting and position issues relating to Hero Honda in India.
Marketing is a social and managerial process whereby individuals and groups obtain what they need and want through creating and exchanging products and values with others (KOTLER & ARMSTRONG, 2004)
There are two main activities, which are most significant in marketing:
1.Matching the product with demand.
2.Transfer of ownership and possession at every stage in the flow of goods from the primary producers to ultimate consumer.
What is Market?
The set of all actual and potential buyers of a product (Kotler & Armstrong, 2004)
Markets can be classified on the basis of:
a.Selling area- local, national, international markets.
b.Nature of exchange-cash / spot market, futures/forward market.
c.;Nature of goods sold-consumer, industrial goods market.
d.Period - short term, long term markets e.g. Money market, capital market.
e.Nature and magnitude of selling- wholesale and retail markets.
So we first need to identify which kind of market we are looking for.
Marketing management is carrying
An overview of the micro environment concepts are mentioned in this report. It contains fundamental issues of marketing. They are explained in general first and then are described in reference to the company. Hero Honda India ltd India's leading motor cycle company is spoken about. This report explains the issues Hero Honda is facing in India.
Introduction
Marketing is a social and managerial process whereby individuals and groups obtain what they need and want through creating and exchanging products and values with others (KOTLER & ARMSTRONG, 2004)
If a company has to succeed it has to understand the basic concepts of marketing, micro and macro. Firstly, I would speak about marketing in general .i.e. its concepts and fundamental issues in marketing. Secondly, this assignment will talk about nature and level of competition, competitive strategy profile, etc. Finally, I would talk about segmenting, targeting and position issues relating to Hero Honda in India.
Marketing is a social and managerial process whereby individuals and groups obtain what they need and want through creating and exchanging products and values with others (KOTLER & ARMSTRONG, 2004)
There are two main activities, which are most significant in marketing:
1.Matching the product with demand.
2.Transfer of ownership and possession at every stage in the flow of goods from the primary producers to ultimate consumer.
What is Market?
The set of all actual and potential buyers of a product (Kotler & Armstrong, 2004)
Markets can be classified on the basis of:
a.Selling area- local, national, international markets.
b.Nature of exchange-cash / spot market, futures/forward market.
c.;Nature of goods sold-consumer, industrial goods market.
d.Period - short term, long term markets e.g. Money market, capital market.
e.Nature and magnitude of selling- wholesale and retail markets.
So we first need to identify which kind of market we are looking for.
Marketing management is carrying