Preview

Otis Elevator Case

Good Essays
Open Document
Open Document
597 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Otis Elevator Case
The Otis Elevator company founded in 1853 has grown to 7.9 Billion dollar enterprise. It is an integral part of United Technologies contributing 35% to its profits. The growth of Otis has been manly due to acquisitions across the world; this activity has bought in many different working methods and organization culture. Otis had many competitors in various parts of world including foreign multinationals Hitachi, Kone etc. The market for new elevators was maturing and there were fewer orders for new products. Soon, the buyers were selecting the company by its service rather than its product line. So, providing services to the elevators proved high profitable and long term service contracts were bundled has a part of new orders. Throughout time the business focus of OTIS have changed. Today the focus has moved from the manufacturing area towards a more total solution, where the most important is to provide a high class customer service. This is to be seen through their vision: “To become the recognized leader in service excellence among all companies – not just elevator companies – worldwide.”

Bousbib has a head of Otis realized the importance and high profitability of service and maintenance. He envisioned Otis to be customer centric service company and planned to integrate different stages of elevator development cycle. He decided to focus on new-equipment business cycle and set for achieving five fold improvement described has BHAG. The plan was to reduce the order-to-hand-over cycle within five years. These gains were to be achieved through coordinated effort of multiple ongoing change programs in engineering, supply chain, and sales and filed operations. In addition, a major IT initiative, the e*Logistics program, was established to enable and sustain the quantum leap program.
The Bousbib recommended change is very good but relatively difficult to implement. The sheer size of Otis Company makes it very large scale implementation. The integration of sales

You May Also Find These Documents Helpful

  • Good Essays

    Service Request SR-ht-03

    • 569 Words
    • 2 Pages

    First our team decided on what to incorporate into our database to complete everything needed for Huffman Trucking’s truck maintenance needs. When a part is purchased a record is inserted into Parts Inventory Purchases and Parts Purchasing History adding to the quantity in Parts Catalogue. When a part is issued a record is inserted into Parts Inventory Issues and a quantity is decreased in Parts Catalogue. When a vehicle has maintenance a record is inserted into Maintenance Work Order and Vehicle Maintenance and a quantity is deducted from Parts Catalogue. When there is tire maintenance a record is inserted into Maintenance Work Order and Tire Maintenance is updated.…

    • 569 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    In this proposal, the Operations Team is recommending a series of systemic changes that improve Riordan's manufacturing and inventory processes, utilizing computer systems to increase efficiency. This was created to answer the service request logged by Hugh McCauley, COO of Riordan. The directives of this service request were further detailed by Maria Trinh, CIO of Riordan. In a memo dated September 10, 2004, she stated:…

    • 2476 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    Lever Case 2

    • 313 Words
    • 1 Page

    1. Lever Company deals with different product categories such as deodorants; beauty bars and other skin care items. To allow for a positive outcome in each category Lever has conducted market research and identified demands within targeted markets. Based off of this research, key product assortments are sent to retailers based off of demands and cultural needs. While understanding end user preferences it is essential there is a decreased focus on markets where retailers just want to move volume not necessarily offer assortments. Lever can address this in several ways since it can positively or negatively impact brand reputation.…

    • 313 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    Service Request SR-rm-001 has been requested by COO Hugh McCauley of Riordan Manufacturing. McCauley has asked that Team D suggest specific systems changes that would improve their inventory or manufacturing processes. Riordan would like to use computer system utilization so that they may become more efficient. Our Team has been asked to create business requirements for system upgrades and improvements for either IT or IS consultants use.…

    • 2849 Words
    • 12 Pages
    Powerful Essays
  • Satisfactory Essays

    During the Great Depression, Jim Ryders purchase his first truck with the optimistic view being his own Boss. He saw the market gap in the transportation industry that he could plenty’s. He expanded his truck to a fleet of 50. It was not until the 1960, When the company started establish their brand in market. By implementing their vision and mission of the company. They wanted the society to know what the purposes of the company and their contribution to mankind.…

    • 672 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Ulta Beauty

    • 2513 Words
    • 11 Pages

    The following paper is about a company that is at the top level of their industry in selling their products and services. The background of this company describes about what kind of company this is and the types of products and services it provides to their customers. This section also includes the recent performance of this company and the varying aspects of what their target customers and whose is the competition.…

    • 2513 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    Steel Door Technologies, Inc. (SDT) is experiencing growing pains. This privately held corporation is regionally based and moderately sized. SDT has recorded sales gains in each of the past ten years that exceeded the industry growth rate and have added 50 dealers in the past decade. This growth has catapulted SDT to the brink of becoming a large corporation with an ever increasing geographical footprint. On one hand, SDT has enjoyed a better than average growth rate. However, on the other hand, they have neglected to grow their manufacturing and distribution infrastructure to maintain a competitive position within the larger market place they have grown into. In order to increase its buying position with suppliers,…

    • 1467 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Capstone Case Study Summary

    • 3336 Words
    • 14 Pages

    KONE is an elevator company with a new and innovative product to entering the market. This company is faced with the problem of what they want to charge and how they are going to position this newest product without cannibalizing their existing product lines. Another problem the company faces is how and to whom they should market this new elevator application. The company can rule out marketing to the high rise gearless traction market because their technology doesn?¦t apply to this market, as of now. Although they are not able to market to this group the benefits of gearless traction can be used in comparison to the geared and hydraulic elevator systems. One problem that was learned from the preliminary markets was that customers worried that KONE would be able to price gauge them since they were the only ones with this sort of technology.…

    • 3336 Words
    • 14 Pages
    Good Essays
  • Better Essays

    Levitt (1972) argued that the idea that service industries are fundamentally different from others is incorrect and impedes progress in firms. Thus, he prescribes that firms reengineer their service functions with the same approach that had been so successfully used for manufacturing functions. That is, instead of focusing on the human-aspect of service and improving the human that delivers the service, he believes that we should be oriented toward the efficient production of results, trying to find entirely new ways of performing present tasks or even changing the tasks themselves. This essay explores the validity of his theory, presenting arguments from both sides.…

    • 2158 Words
    • 9 Pages
    Better Essays
  • Satisfactory Essays

    Hancock Manufacturing has invested heavily in their technological advancements. Technology has allowed the organization to work more efficiently and be more proficient. Within the past 10 years there have been multiple changes in which technology has helped, such as their communication and networking system. Hancock Manufacturing can stay in touch their clients globally to maintain the company client relationship. Employees can check the orders and supplies needed for each item purchased by the clients online and ensure tracking for their purchase. Working within the manufacturing industry there have been many updates in the equipment needed in which technology has helped expedite the process allowing a higher profit.…

    • 573 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Ups Essay

    • 1325 Words
    • 6 Pages

    Operations Management is a vital and fundamental key to any successful business. This form of management helps a company become more efficient, effective, and most importantly, customer satisfying. For our groups Business analysis, we studied the operational tools and ideas implemented by United Parcel Service (UPS). UPS is the world’s largest package delivery company and is always on the cutting edge of efficient delivery. Within our research of UPS, we studied aspects of facility layout, logistics, and demand management. Along the way we relate what we found with our classes’ operations book.…

    • 1325 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Marketing Mix Jcb

    • 1348 Words
    • 6 Pages

    Another element of the marketing mix is the product range. After developing a bestseller, the 3C backhoe loader, JCB knew it would need more than one successfulproduct to sustain its growth, and so JCBs product range has grown from just one to between nine and thirteen product types, with130 to 160 different models. This is anindication of how committed JCB are to new development, which has lead to the widedepth of products we now see today. So not only do JCB promote quality, but have a good range of products for clients to choose from. This also shows how forward looking the company is, by looking for gaps in the market place and listening to whatcustomers need. JCB have recently announced in a network…

    • 1348 Words
    • 6 Pages
    Good Essays
  • Best Essays

    Issues such as servitization and growth strategies are considered in relation to the companies push for development in line with its desire to become a service provider. An analysis of the impact it will have on the company’s manufacturing and service departments is also considered. Finally, recommendations that will ensure operations develop with the new growth plan is presented to management.…

    • 3932 Words
    • 12 Pages
    Best Essays
  • Satisfactory Essays

    Boubyan Bank Case Study

    • 533 Words
    • 3 Pages

    The new system allows Boubyan to define a new segments, products and services. The (BSC) is one of the most important tools that drives performance to the desired level. Before the new system the old…

    • 533 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    The innovation and the evolution of products are rapidly changing; therefore it is inevitable for companies to venture and traverse with these changes so that their respective products will not be obsolete. It is advisable for Edmunds Corrugated parts & services to rely on their strengths of exceptional reputation for reliability, personalized service touch and hardworking, skilled loyal employees. This will be their competitive edge in venturing into other possible products. Training will be required of them since their workforce is nearly due for replacements.…

    • 298 Words
    • 2 Pages
    Satisfactory Essays