osim
Intense completion can lower Osim’s profits, because competitors can entice consumers away with superior products… … "Intense Competition (Osim)" has a significant impact, so an analyst should put more weight into it. "Intense Competition (Osim)" will have a long-term negative impact on this entity, which subtracts from the entity's value. This statements will have a short-term negative impact on this entity, which subtracts from its value. This qualitative factor will lead to an increase in costs. This statement will lead to a decrease in profits. "Intense Competition (Osim)" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue. For the older generation who care less about self-expression and identity, this custom upholstery service would provide them with an opportunity to get a massage chair that goes with their curtains or their duvet cover. Therefore this service is not exclusively meant for the young ones only. In conclusion, even though OSIM started as a small electrical and household appliance company with a minimum start-up capital, it is now one of the major and most recognizable brands in Asia, because of its strong emphasis on image and branding. Throughout the 33 years of its existence, OSIM has managed to gain trusts from many of its customers, especially from the older generation who are generally more health-conscious than the younger one. However, more often than not, OSIM misses the chance to promote its brand to the young generation, whose purchasing power now is almost equal to that of its older counterpart. By renewing its retail concept and providing custom upholstery service, OSIM will be able to increase its opportunity to attract young people who now defines the market and this would be beneficial for OSIM in the long