Oprah's Empire and Organizational Theory, Design and Change: Case Analysis
HU
School of Business
Oprah’s Empire and Organizational Theory, Design and Change
Tara Batess, Joe Mowze, Alexandria Hearin & Jermaine Mills
Dr. Bells
April 23, 2012
The Oprah Case was a brief view into the life of Oprah Winfrey and the empire she built. Born in Mississippi, Oprah had a gift for public speaking. She delved into journalism and landed her own day time TV show in Chicago. The broadcast television industry proved to be a wonderful source of revenue for Winfrey and here her empire began. Oprah then went into acting and found interest in producing. She founded Harpo, Inc. and began acquiring rights to film books. The Oprah Winfrey Show became a hit success propelling Oprah forward to be one of the world’s most influential people. She launched a website, oprah.com; a magazine, O, The Magazine; and began her own network, OWN. She organized several charitable organizations around the world and is recognized as the most generous celebrity as it relates to giving away her own money.
There is a component in Emotional Intelligence by Travis Bradberry and Jean Greaves’ book that emphasizes the need for Self Awareness. With much of Oprah Winfrey’s success being attributed to not compromising her beliefs for society, Oprah has to continuously guard against being mislead or possibly used by others. Although her intentions may be good, Oprah Winfrey’s tendency to be hard on herself if she neglects to reach success can cloud her talent to recognize her own efforts. There are three key indicators of Self-Awareness that Oprah Winfrey utilizes in order to maintain her public image and reputation. First, Oprah exudes self-confidence in order to effectively market anything that she endorses or supports. Because of this keen awareness of her self-worth, throughout any appearance, Oprah presents her viewers with a self-assurance which enables her to voice views that her followers can assess and take into consideration. Over the years, Oprah has
School of Business
Oprah’s Empire and Organizational Theory, Design and Change
Tara Batess, Joe Mowze, Alexandria Hearin & Jermaine Mills
Dr. Bells
April 23, 2012
The Oprah Case was a brief view into the life of Oprah Winfrey and the empire she built. Born in Mississippi, Oprah had a gift for public speaking. She delved into journalism and landed her own day time TV show in Chicago. The broadcast television industry proved to be a wonderful source of revenue for Winfrey and here her empire began. Oprah then went into acting and found interest in producing. She founded Harpo, Inc. and began acquiring rights to film books. The Oprah Winfrey Show became a hit success propelling Oprah forward to be one of the world’s most influential people. She launched a website, oprah.com; a magazine, O, The Magazine; and began her own network, OWN. She organized several charitable organizations around the world and is recognized as the most generous celebrity as it relates to giving away her own money.
There is a component in Emotional Intelligence by Travis Bradberry and Jean Greaves’ book that emphasizes the need for Self Awareness. With much of Oprah Winfrey’s success being attributed to not compromising her beliefs for society, Oprah has to continuously guard against being mislead or possibly used by others. Although her intentions may be good, Oprah Winfrey’s tendency to be hard on herself if she neglects to reach success can cloud her talent to recognize her own efforts. There are three key indicators of Self-Awareness that Oprah Winfrey utilizes in order to maintain her public image and reputation. First, Oprah exudes self-confidence in order to effectively market anything that she endorses or supports. Because of this keen awareness of her self-worth, throughout any appearance, Oprah presents her viewers with a self-assurance which enables her to voice views that her followers can assess and take into consideration. Over the years, Oprah has